1. The raw video file
2. BlitzMetrics YouTube channel
3. BlitzMetrics Content Library, where our MarketScale sheet is stored (Contact your team lead for access)
4. Approver access to MarketScale Studio (Contact your team lead for access)

1. MarketScale Studio.

1. Pick an unprocessed video to process from the BlitzMetrics MarketScale sheet (in our Content Library).
2. Watch the video to understand its GCT (Goals, Content, and Targeting).
3. Identify timestamps:
   • Locate the hook: The part of the video that grabs attention right away.
   • Find the ideal start time and ideal end time for the edited video.
   • Calculate the duration of the final edited video based on these timestamps.
4. Upload the video to MarketScale.
5. Provide processing instructions: This includes 12 steps, out of which 6 are optional.
6. Update the video status in the BlitzMetrics MarketScale sheet.

The time it takes to submit a video to MarketScale for processing, with proper instructions, depends on the video's length. For example, a 60-minute video takes about 1 hour and 30 minutes.

Any video with a "No" value under column H can be pushed to MarketScale.

Download and watch the video to understand its GCT (Goals, Content, and Targeting) so you can include this information in your editing instructions when submitting the video to MarketScale for processing. This step is crucial because processing a video without knowing its "goal" or "target audience" may result in excluding or clipping out key elements, which would damage the "content" and prevent it from achieving its "goal."

For example, after watching one of Dennis Yu's podcast videos with Keigan Carthy, a VA identified the following GCT:

Raw videos, especially Zoom sessions, often start with long periods of silence or random chit-chat that's not related to the actual content. In the final processed version, we want to make sure these irrelevant parts are cut out, so the video stays focused and engaging from the very beginning.

While watching the video, open a notepad file and take notes on the following:

1. GCT (Goals, Content, and Targeting): Write down the goal of the video, the key content it covers, and its intended target audience.
2. Hook: Identify the most engaging segment of the video based on your understanding of the GCT. It can be 5 seconds to 10 seconds long. A hook immediately grabs the attention of your target audience, making it clear what the video is about and who it’s for. Note down the timestamp for hook you identified.
3. Ideal start time: Determine the ideal point at which the video should start and record the timestamp.
4. Ideal end time: Find the most suitable point for the video to end and note the timestamp for this as well.
5. Final duration: Subtract the time taken up by irrelevant sections from the total video length. Then, calculate the duration of the final edited version and note it down.

These notes will help guide the editing process and ensure the final cut aligns with the video’s GCT.

Here's an example of how a VA identifies the various timestamps and notes them down:

a) Login to MarketScale Studio: https://studio.marketscale.com

b) Click "Upload."

c) Enter an appropriate title for the video. You will be able to change this later and choose a final "Working Title" after the video has been uploaded.

d) Click “Add files” and select the video you downloaded.

e) Click “Tags+” to add video tags. These tags are like keywords that people will use to search for the video in MarketScale. The tags can be names of the people in the video or related to the video's GCT. For our example video, we chose the following tags: Keigan Carthy, Dennis Yu and roofing (because the audience is roofing companies).

f) Select yourself under “Select approver.”

g) Check/Accept the “Terms of Service and Privacy Policy” & click “Start upload.”

h) Once the video is uploaded, click "Approve."

i) Update the BlitzMetrics MarketScale sheet and, under the column "Uploaded to MarketScale," change the value from "No" to "Yes." This is important to prevent another VA from selecting the same video you're working on.

1. Click “Media Studio” below the bottom-right of the video.
   
   

2. Scroll down the pane on the right and click “Request Edit Now.”

You will be asked to enter the following details:

a) Working Title: This is the final title that will appear on the video
b) Video Type: There are ten different options to choose from, including, "Thought Leadership," "Educational," etc.
c) Orientation: You can choose either "Landscape" or "Portrait."
d) Publishing Destination: Out of the four options given, we normally choose either "Social" or "Web."
e) Craft Your Clip:  This has three fields that require your input regarding how the video should start, end and details about the must-see moments in the footage. 
f) Complimentary Clips: This is optional. If you would like to enrich the video with additional clips that are not a part of the original footage, you can enter details about those clips here.
g) Vibe Check:
h) Video Length:
i) Examples:
j) Branding:
k) Additional Notes and Files:
l) Encourage the Editor:
m) Admin Options:

Now, we will go over the details to enter for each of the above.

a) Working Title:
The title should be clear and direct, immediately telling viewers what the video is about. You can use the AI assistant within the MarketScale interface to help generate the most suitable title.

b) Video type:
Select the "Video Type" that best matches the type of video you're requesting an edit for. For example, for a podcast, we typically choose "Thought Leadership," and for a video explaining key concepts, we might select "Explainer" or "Educational."

c) Orientation: Choose “Landscape,” if the video is to be published on both web and social media. Choose “Portrait” if the video is just for social media.

d) Publishing Destination: These include "Social," "Web," "Event," "Internal," and "Text/SMS." We normally choose either "Social" or "Web."

e) Craft Your Clip:  This has three fields that require your input regarding how the video should start, end and details about the must-see moments in the footage. We will discuss how to enter the right information here, later in this guide.

f) Complimentary Clips: This is optional. If you would like to enrich the video with additional clips that are not a part of the original footage, you can enter details about those clips here.

g) Vibe Check:

h) Video Length:

i) Examples:

j) Branding:

k) Additional Notes and Files:

l) Encourage the Editor:

m) Admin Options:

c) Choose “Landscape” orientation if the video is to be published on both web and social media. Choose “Portrait” if the video is just for social media.

d) For publishing destination choose “Web” if the video is for both social media and web pages. Choose “Social” if it’s only for social media.

4. Craft your Clip

Add the timestamp details you created while watching the video. Include further instructions based on the VA video processing QA checklist, which contains guidelines for various types of videos (e.g., one-minute videos, long-form videos, etc.).

It is absolutely mandatory to provide instructions to MarketScale using these QA checklists, each time you submit a video for processing. This ensures the final video meets our quality standards without requiring multiple rounds of revisions.

Include the hook, opening bumper, and start time here. Check the example to understand.

Request MarketScale to give extra attention to the hook because a proper hook greatly improves the video's engagement rate.  Here are some example instructions:

b. Identify must-see moments from your footage.

This section means you should highlight video sections that the audience must see. In other words, those that are compelling.

c. Create your video’s conclusion for a memorable impact. How should it end?

We usually end with our Content Factory logo and some music. If applicable, you can add a CTA.

7. Feel free to use any of the following links as “Examples,” depending on the video type.

Podcast type video
www.youtube.com/fmB5gFWJ5Pw

One-minute video

www.youtube.com/ImSiaSAAZB0

www.youtube.com/ZtnydMkCf94

YouTube/Landing page video
www.youtube.com/sN3TKEhKV2Y

8. Select the “Content Factory” logo as the branding.

9. Additional Notes and Files.

Provide any other instructions/context here that can help the MS team process the video better. Remember to use our video QA checklist (mentioned above) to get ideas to add here. For example, we can add lower thirds.

Note: For the lower thirds, request MS to make sure that they are clear.

After you have pushed the video to MS, you need to add/update the video in two sheets so that;

• Other VAs can know that the video has been pushed to MS to avoid duplicate work.
• This will help us come up with our weekly MAA for MS.

a) Get the video’s MarketScale link.
Click the three dots on the top right of the video. Then click “Copy link to media.”

c) Find the video you pushed to MS in the sheet. You can use “Ctrl +F” to search for it.

d) Change the value under column “H” from “No” to “Yes.”

e) Add the video’s MarketScale link you got above under column J.

Use the tabs to identify the week in which you’ve uploaded the video and enter the details in each column.

For example, below the week is 9th to 13th September 2024.

1. Identified the video to process from the BlitzMetrics YouTube sheet.
2. Watched the video to understand its GCT.
3. Identified timestamps for the hook, start, end, and video duration.
4. Used a compelling hook that grabs attention.
5. Uploaded the video to MarketScale.
6. Provided proper processing instructions to MS.
7. Updated the video status in the YouTube and the weekly MS sheet.