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How can you do New Orleans properly without a trip to Cafe Du Monde to have beignets?
This golden fried doughnut, drowned in powdered sugar has been a staple since 1862, open 24 hours a day for diabetic worshipers.
But sweet tooth Alex decides to take it to the next level, by creating a funnel to dump the extra powdered sugar into his already sugary chocolate milk.
Dumping the excess sugar from Alex and Matt’s beignets.
And then the extra from Dennis’ plate.
The pile of sugar, looking down into the milk bottle.
Shaken, not stirred, for maximum absorption of sucrose and high fructose corn syrup!
The line at Cafe Du Mond was out the back and around the corner.
They have only 64,482 fans and 2,250 PTAT (weekly active users), but a whopping 315,338 check-ins.
Does sugar have addictive properties?
Will this post and accompanying check-in, already seen by hundreds, drive other PubCon attendees to get a sugar high this week? Can we measure Cafe Du Monde’s increase in sales from friends who have yet to visit New Orleans, but were influenced by this?
Consider social ROI is really just an amplification of what’s going on in the real world. It never starts in social. It always ends in the real world.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.