I see many young adults starting agencies and they think success is cold calling or posing on the internet. However, real success comes from consistently delivering results.
How Kaylib Got Going
Before Kaylib started his agency, he worked at three different agencies which gave him a lot of experience and perspective on how he was going to operate it.
When Did He Know When It Was the Right Time to Start His Own Agency?
He and his wife adopted a dog named Alfred. Previously, it had just been the two of them for eight years. Alfred had opened up their home. So they went shopping for him and signed him up with a dog trainer who had great marketing but their service sucked.
Kaylib searched for better trainers and found many good companies but had weak marketing. So, his marketing brain kicked in, and he realized this was an underserved niche which made him start Good Boi Marketing.
How to Choose a Niche
Many people avoid choosing a niche because they think they are limiting themselves from getting clients.
When it comes to choosing a niche, these are things that you should keep in mind:
- There should be an opportunity.
- You should resonate with that niche and its clients.
Kaylib chose the pet niche because he loves animals. Choosing a niche helps your agency grow and become known as an expert in that area. Like Will Palmer, he chose to do SEO for attorneys and now he is well-known in the Legal space.
When you focus on one niche, you can deliver repeatable excellence.
Overcoming Common Agency Struggles
Many agencies fail to deliver results because they either don’t know how to deliver or are too busy selling. You should focus on delivering well for your clients to retain them.
Understanding Each Client’s Needs
At the deepest level, success comes from understanding each individual client—their goals and what they’re looking for. Lay out the roadmap for them. Every call, pitch, and weekly meeting should show your clients how to manage their Facebook ads and their campaigns.
Explain the reasoning behind your actions and be transparent because agencies are scared that their clients will leave them and start doing it themselves.
The truth is that most business owners aren’t looking for a magic fix, they want someone competent to handle their marketing so they can focus on growing their business in other ways. Regular check-ins and clear communication build trust and ensure ongoing success.
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.