Leslie Remy is making moves in her McKinney real estate business, Astra Realty. She’s got strong reviews, a motivated team, and her husband, Steve, stepping up to manage the backend.
I walked Steve through an SEO audit to figure out what’s working and what needs fixing.
What’s Working Well for Astra Realty
- 94 five-star reviews on Google Business Profile.
One of those reviews came from Leslie’s past client, Stacy Weller:
“Leslie is amazing. The staging and marketing are second to none; she is definitely an expert in this business. She helped us with multiple open houses, set up stunning pictures, did a great attention-grabbing video, and walked us through every step of the way. Moving is never fun, but Leslie definitely helped make it a lot.”
- Verified women-owned and veteran-owned.
- Active YouTube channel with lifestyle content like taco reviews and neighborhood highlights.
- Mentions of neighborhoods like Stonebridge Ranch.
- Solid domain rating of 29, driven by links from directories like Scoop Soldiers.
Where Things Break Down
Steve took one look at the data and said, “I’ve never seen anything like this. I didn’t even know you could look this deep into SEO.”
1. Missing Location Service Pages
Leslie’s website only ranks at the center of McKinney. Outside that, it disappears.
A grid test showed she wasn’t visible even a few miles out. The site lacks neighborhood-specific pages.
Recommended neighborhoods to build pages for:
- Stonebridge Ranch.
- Adriatica.
- Craig Ranch.
- Eldorado.
Each page should feature:
- A one-minute video filmed on-site.
- Local area photos.
- Answers to questions people search for:
- “What’s the average home price in Craig Ranch?”
- “Is Stonebridge Ranch a good place for families?”
2. Slow Website
The mobile score came in at 15. The desktop hovered around 65.
Why so low?
- 168 GET requests.
- Page size over 25 MB.
- Too much JavaScript.
Steve said, “I need to figure out how to get the website running faster. That’s gonna be a big one.”
Fixes needed:
- Compress all image files.
- Remove unused plugins.
- Minify JavaScript and CSS.
3. Underused YouTube Content
Leslie’s channel includes videos on taco spots and the best restaurants in McKinney. But none of these are embedded on her site.
Steve admitted: “We just haven’t figured out how to get that part right.”
They should:
- Embed those videos into matching location or lifestyle pages.
- Turn them into short blog posts with video transcripts.
- Use videos to answer People Also Ask queries on Google.
4. Grid Ranking Too Limited
We ran a 5×5 map grid across McKinney. Leslie’s profile only ranked in a tight central square.
Outside of that, she was invisible.
To expand coverage:
- Build pages for nearby neighborhoods.
- Run targeted Facebook and YouTube ads with hyper-local content.
5. Directory Confusion
Steve said, “We’ve got different numbers and business names showing up. I think it’s from call tracking.”
We found:
- “Leslie Remy As Realty” on some listings, and “Astra Realty” on others.
- 972 and 214 numbers are showing up across different platforms.
- Site showing both HTTP and HTTPS versions in directories.
These mismatches create confusion for Google.
We have seen this type of confusion before when auditing SEO for Bend Relo’s and other businesses, where they had an inconsistent NAP.
To fix it:
- Pick one consistent business name and phone number.
- Standardize the format across all listings.
- Use Yext or similar tools to push updates and track consistency.
6. Stale Reviews
The GBP has strong total reviews, but the last few months have been quiet.
Steve admitted: “We’ve been slipping on that.”
Fresh reviews carry more SEO weight than old ones.
To improve:
- Ask every recent client for a review.
- Use the Thank You Machine process to follow up.
- Turn new reviews into social proof on Facebook and the website.
7. No Boosting Strategy Yet
Leslie’s content library includes videos like a McKinney taco tour and restaurant highlights. These haven’t been boosted.
They should run Dollar a Day ads for:
- Taco tour video.
- Walkthroughs of local neighborhoods.
- An intro video from Leslie talking about growing up in McKinney and helping clients move into the area.
Steve said their Local Services Ads started strong but then fell off, which is the same issue that Scott Hack of Finish Line Realty raised during their audit.
I pointed him to the Tom Ferry masterclass, where I break down how LSA works, what causes drops, and how boosted content ties into long-term visibility.
8. Assign SEO In-House
Steve asked: “Should I be doing this or should we hire someone?”
Someone on the team should own this. Agencies won’t know the local insights, and they won’t create real estate content that feels personal, just like I discussed with Kyle Strohschein and Chris Scott of the Paperless Agent.
Steps to take:
- Pick someone internal, like an admin or front desk staff.
- Enroll them in the Content Factory training.
- Build a weekly system for capturing and distributing video content.
The Path Forward for Astra Realty
Leslie has reviews, content, and local authority. Steve is committed to executing consistently.
The basics are in place:
- Produce short videos.
- Embed them on the site.
- Distribute with light ad spend.
- Fix technical gaps like site speed and directory accuracy.
With this structure, Leslie can become the top result across McKinney neighborhoods where future clients are searching.
See what we uncovered in another hands-on real estate SEO audit: C&S Real Estate SEO Audit: Fixing the Foundation for Google Visibility
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.