When you onboard with us, our operations team will share a Google Drive folder with you. This is where all your content goes. Keeping it organized is essential so our team can distribute it effectively across all platforms.
File naming convention
Name every file using this format: ServiceType + City + State
For example: WorkersCompAlpharettaGA, PersonalInjuryRoswellGA, CarAccidentMariettaGA
This helps us instantly identify what the content is and where it’s from.
What content do we need?
1. Day-to-day documentation
Capture your normal routine.
Your office, meetings, workflow, behind-the-scenes moments. The goal is to document, not produce. Quantity matters.
2. Professional images
Headshots, team photos, office photos, and any polished visuals that represent your brand.
3. Raw, authentic videos
Use your iPhone to record yourself answering common client questions, explaining your services, sharing tips and insights, and reacting to industry news. These don’t need to be perfect. Authenticity builds trust.
4. Lifestyle content
Travel, personal moments, hobbies. Anything that shows who you are outside of work. This makes you relatable and approachable.
5. Long-form content
Podcast appearances, interviews, YouTube-style videos, and in-depth conversations. We’ll break these into shorter clips for social media.
The biggest priority
Focus on volume and organization. Capture as much as possible, name files correctly, and upload consistently. Our team handles the rest. Editing, formatting, and distributing across all your platforms.
Questions?
Reach out to your project lead and they’ll guide you on what to prioritize next.
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.