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Forgeline Motorsports is known for crafting some of the world’s top custom lightweight forged aluminum wheels, and it is trusted by automotive enthusiasts and racing professionals alike.
When David Schardt, President of Forgeline Motorsports, reached out to me for an SEO audit, his challenge was clear: How can we ensure that when people search for high-performance racing wheels, Forgeline is the top choice?
Like many elite brands, their craftsmanship spoke for itself—but their website’s visibility on Google didn’t fully reflect that reputation. After conducting an in-depth SEO analysis, we uncovered key strengths as well as critical areas for improvement.
This article breaks down our findings, outlines actionable recommendations, and showcases how a strategic SEO approach can drive measurable results for a premium automotive brand like Forgeline Motorsports.
Backlink and Domain Rating Analysis
Forgeline Motorsports has a solid Domain Rating (DR) of 51, primarily driven by backlinks from automotive forums and industry-specific sites. However, recent link losses (16,000 out of 74,000) indicate potential missed opportunities.
We recommend reclaiming lost links by reaching out to site owners where the content was previously linked and ensuring high-value mentions remain intact.
Key Recommendations:
- Audit and reclaim lost backlinks from reputable sources.
- Secure guest posts and partnerships with high-authority automotive websites.
- Reduce low-quality or “parasitic” links that don’t contribute to rankings.
Keyword Performance & Content Optimization
Forgeline ranks well for “custom wheels” and “forged wheels”, but there is untapped potential in long-tail keywords like “racing wheels for track cars” and “best lightweight wheels for sports cars.”
Additionally, Google’s new SERP features (e.g., People Also Ask, Featured Snippets, and Knowledge Panels) are areas where they could gain more visibility.
Take, for example, Master Touch Pools, which have been taking advantage of Google’s PAA to create articles that follow Google’s EEAT guidelines. They have significantly improved their SEO as a result of that.
Key Recommendations:
- Optimize page titles and meta descriptions to improve click-through rates.
- Add FAQ sections based on People Also Ask (PAA) questions to capture featured snippets.
- Leverage internal linking between product pages to strengthen on-site SEO.
- Implement ChatGPT-powered content ideation to identify and fill content gaps.
Technical SEO & Site Speed Analysis
A key finding was Forgeline’s slow website speed, particularly on mobile (score: 33) and desktop (score: 60). This negatively impacts user experience and SEO rankings.
Key Recommendations:
- Optimize and compress images to improve load times.
- Reduce reliance on homepage sliders, which slow page speed without adding value.
- Implement lazy loading for images and videos.
- Use browser caching and a CDN to speed up content delivery.
Missed Opportunities: Social Media & Retargeting
Forgeline is missing Facebook Pixel and other tracking tools, which means they are not capturing valuable audience data for remarketing and paid ad targeting.
Since many of their visitors browse but may not convert immediately, remarketing could help nurture leads and increase conversions.
Key Recommendations:
- Install Facebook Pixel and Google Analytics for retargeting insights.
- Leverage video content on YouTube and social media to educate and engage potential buyers.
- Encourage more social sharing by engaging with community posts and reshares.
Final Thoughts & Next Steps
Forgeline Motorsports has a strong foundation, but with strategic SEO enhancements, content optimization, and faster site performance, they can strengthen their online presence and improve user engagement.
SEO isn’t just about rankings—it’s about creating a seamless experience for potential customers.
If you’d like to explore your SEO and marketing in more detail, the Power Hour offers a chance to address your challenges and gain clarity on your next steps.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.