Quickstart EXPRESS

Driving Leads and Social ROI

Designed for small businesses, this package will provide you with 6 weeks of online training and resources so you can start generating more leads from Facebook quickly

Social advertising relies upon content marketing to generate and collect authority.

Relevancy is the intersection of Content and Targeting, whether on Google Quality Score or on Facebook.

The chaining of messaging is called Sequencing, also known as Marketing Automation in the email space, and People-Based Marketing by Facebook.

Content Factory's social strategy is the unique intersection of Goals, Content, and Targeting (#GCT). They are channel and tool-independent.

Conversely, social media tactics change constantly can be delegated, and are repeatable. They are channel and tool-dependent, driven by checklists.

The three components of successful social selling are People, Process, and Platform (#PPP). They're not interchangeable.

Let's do it!

$5,000

What happens next?

Based on your initial Strategy Assessment we will find out what your Goals, Content, and Targeting preferences are. Having your Strategy Assessment will help us understand what types of content you should be making and who you should be targeting. We'll be able to find Evergreen Content, amplify your top posts and make more winners.

Our Implementation Process

Please note that we will only work directly with the owner. This implementation does not include consultation. Instead, we will assist with the implementation of the key 30 items that every business online should get started with.

Setup

You'll give us access to your Facebook page and ads account. After you qualify, we’ll assign you an analyst to create and iterate on your campaigns.

Goals

After we have access to your accounts, we'll schedule a strategy call to talk about your story, mission, and goals.

Content

You'll continue to publish regular content to nurture your audience as we begin to amplify your existing marketing efforts, content, email lists, and web traffic.

Targeting

We'll implement the targeting and amplification strategy with data from your site and social audiences.

Ad Creation

Based on your goals, content, and targeting, we'll build your campaigns across the key networks.

Optimization

We'll continue to expand and improve your ads as we go through optimization cycles to ensure your ads are performing well.

How to qualify?

Must be doing at least $500,000 a year in revenue, have been in business for at least 3 years, and have public reviews about your business on third-party sites.
Must have happy “lighthouse” customers and partners for which you want to get many more of the same.
Must be willing to produce content, especially video, to fill the stages of the funnel (awareness, engagement, conversion).
Must have a website that already produces conversions.
Must have realistic expectations-- that the program will drive some immediate sales, but mainly in the long-term word-of-mouth impact.
Must designate one reliable, responsive person to work with our team, so we don’t have to chase or explain to multiple people. If you require more than one person involved, you are automatically Enterprise.

FAQs

Small business owners and entrepreneurs who have an existing business generating at least $250,000 in annual revenue and would like expert help in implementing their Facebook ad campaigns. This is not for companies that have a marketing department or work with multiple agencies, we designed it to interact with just one person. This is not for business that are just launching, as we need to know the attributes of people who are already buying. If you are selling MLM, adult, gambling, wealth-creation or related products, this package is not for you. Agencies are okay.

This is a 6-week program. Week 1 is set-up. Week 2 is goal-setting. By week 3, you should be seeing significant improvement in your newsfeed reach, engagement, and fan growth. Weeks 4 and 5 are the optimization of campaign structures based on what is working. The amount of time to see significant revenue enhancement depends on the complexity of your sales cycle and your content effectiveness. If you’re in B2B and see 5-6 month cycles, you can expect the same timeframe in social, if not slightly longer. You’re not likely to see instant revenue in social, as it takes time to build awareness, generate engagement, amplify word of mouth, and capture the user at the moment of demand. It’s a long-term investment.

We have a simple 7 step setup checklist to guide you through how to grant us access. Then we need you for two brief meetings at week 2 and at week 6. In-between, we are building and tuning your campaigns for you. Sometimes we’ll have suggestions for you on how to tweak your content, Facebook page set-up, or website. Content will always be in your court, as you are the expert in what you do. We are here to amplify it to the right audience to drive awareness, engagement, and conversion. We prefer that you have an email list, but if not, it’s okay.

We’ve designed the system to be nearly autonomous. In other words, you won’t need to touch anything. As customers flow through the stages of awareness, engagement, and conversion, our ads will automatically pick them up. You may need to do some light maintenance if you have some ad disapprovals. Or you may want us to continue to expand your campaigns into other products, regions, landing pages, and customer segments. We offer on-going management at 10% of your ad spend with a $750 minimum monthly fee.