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Industry folks call this the “Mari bump”.
When you’re fortunate enough to get an endorsement, you can expect to get a nice bump in traffic. Even a Mari sneeze can do wonders.
She mentioned one of my articles in her weekly Social Scoop newsletter.
And it drove 434 visits the next 48 hours.
It’s high quality– the average visitor stayed for nearly 2 minutes.
That’s even longer than folks who come from insidefacebook.com (I’m an author there), but not quite as long as Google organic results (over 3 minutes).
What I learned from this:
It’s not about SEO, but linking up with people in real life.
Mari taught me that she was a relationship expert well before Facebook was en vogue.
She is warm, positive, and sharing as a genuine human being, as opposed to a purely online celebrity.
When you freely give of your expertise, you get back much, much more.
This word of mouth is your marketing– it’s the lifeblood of your leads and revenue pipeline. The people you help, paying customers or not, spread the word about your expertise and create new business opportunities.
And, in turn, this lead to you being invited as an author to share on high authority sites.
Post a killer article and conference organizers take note.
I get to join Mari, Jon Loomer, Amy Porterfield, and other friends in San Diego for Social Media
Marketing World. Yippee!
It’s a virtuous cycle, as long as you keep sharing. Some call it karma.
Next week, I’m flying to the Yukon to speak at a music festival and go dogsledding.
Yes, I’m getting paid to do this.
And then to Texas to speak at PubCon and Social Media Club Dallas.
Yee haw!
The best marketing is when others do it for you.
And this breeds more speaking engagement, such as Social Media Marketing World and #ICON14.
People have told me not to openly share my best tips on Facebook ads– because if you teach people, they won’t hire you. But the exact opposite is true.
When you share freely, people realize how much there is to learn and then why they need to hire you.
If they didn’t want to pay or didn’t have the money, it doesn’t hurt you anyway.
When the butterfly beats its wings…
One mention from Mari opens many doors.
I’ve since gotten referrals, speaking opportunities, great clients, and some fun times.
What is your area of expertise and are you openly sharing it with the world?
Then continue to surprise and delight people.
Incidentally, this ad was not made by me.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.