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Industry folks call this the “Mari bump”.
When you’re fortunate enough to get an endorsement, you can expect to get a nice bump in traffic. Even a Mari sneeze can do wonders.
She mentioned one of my articles in her weekly Social Scoop newsletter.
And it drove 434 visits the next 48 hours.
It’s high quality– the average visitor stayed for nearly 2 minutes.
That’s even longer than folks who come from insidefacebook.com (I’m an author there), but not quite as long as Google organic results (over 3 minutes).
What I learned from this:
It’s not about SEO, but linking up with people in real life.
Mari taught me that she was a relationship expert well before Facebook was en vogue.
She is warm, positive, and sharing as a genuine human being, as opposed to a purely online celebrity.
When you freely give of your expertise, you get back much, much more.
This word of mouth is your marketing– it’s the lifeblood of your leads and revenue pipeline. The people you help, paying customers or not, spread the word about your expertise and create new business opportunities.
And, in turn, this lead to you being invited as an author to share on high authority sites.
Post a killer article and conference organizers take note.
I get to join Mari, Jon Loomer, Amy Porterfield, and other friends in San Diego for Social Media
Marketing World. Yippee!
It’s a virtuous cycle, as long as you keep sharing. Some call it karma.
Next week, I’m flying to the Yukon to speak at a music festival and go dogsledding.
Yes, I’m getting paid to do this.
And then to Texas to speak at PubCon and Social Media Club Dallas.
Yee haw!
The best marketing is when others do it for you.
And this breeds more speaking engagement, such as Social Media Marketing World and #ICON14.
People have told me not to openly share my best tips on Facebook ads– because if you teach people, they won’t hire you. But the exact opposite is true.
When you share freely, people realize how much there is to learn and then why they need to hire you.
If they didn’t want to pay or didn’t have the money, it doesn’t hurt you anyway.
When the butterfly beats its wings…
One mention from Mari opens many doors.
I’ve since gotten referrals, speaking opportunities, great clients, and some fun times.
What is your area of expertise and are you openly sharing it with the world?
Then continue to surprise and delight people.
Incidentally, this ad was not made by me.
Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.