EXPRESS: Digital Plumbing

Start tracking your website traffic and conversions.

On empathy

Plumbing is the basic foundation that will allow for remarketing to website visitors. With plumbing properly configured, you will be able to analyze which website visitors are buyers, build custom audiences, and run warm traffic through the 6 Phase Social Amplification Engine to convert.


The plumbing setup uses a central tool called Google Tag Manager (GTM). The tool is used to easily manage all tracking pixels on a website (Facebook, AdWords, Google Analytics, etc.)


By setting up and installing GTM, we set the stage to create powerful marketing campaigns inside of Facebook and Google AdWords.

Let's do it!

What happens next?

After you purchase the EXPRESS: Digital Plumbing package, we'll need to understand your goals, content and targeting (GCT). You can complete our strategy "GCT" form immediately! As soon as you sign-up we'll be able to gauge what you're doing well, what you'll need to improve on and where we can intervene and help.


We have this in place to ensure you that your hard-earned cash is put into good use.

What we will do for you...

    • Help create your Facebook Ads account using Business Manager.
    • Help create your Google Ads account.
    • Help create your Google Tag Manager (GTM) account.
    • Help create your Google Analytics account with both Google Analytics 4 and Universal Analytics properties.
    • Set up both Google Analytics properties using GTM.
    • Set up your Facebook Pixel using GTM.
    • Set up your Google Ads Tag using GTM.
    • Install basic conversion tracking for each of your digital platforms.
    • Publish your GTM container and tags to website.
    • Verify everything is set up correctly and your data is flowing properly.
Let's do it!

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