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For Salvatore Sciorta, owner of Plumbing Pros LLC., it’s not just about fixing pipes—it’s about building trust, delivering quality, and connecting with customers on a personal level. Each of his 250 reviews tells a story of hard work and happy customers, showing why his business stands out.
His approach to business demonstrates how authenticity and effort can transform customer feedback into a powerful growth engine.
Salvatore’s detailed reviews, often paired with photos, help his business stand out in a competitive market. This not only boosts his credibility but also ensures his business stays visible to potential customers searching for trusted plumbers.
Google reviews are crucial for local SEO. When people search for a plumber or other services nearby, quality reviews help the business rank higher in search results. For Plumbing Pros, LLC, their 250+ Google reviews enhance their visibility, making it easier for clients in Easton, PA, and surrounding areas to find them.
At the core of Salvatore’s business is a simple yet profound principle: reputation matters more than profit. Whether it’s rectifying a mistake or going the extra mile for a customer, Salvatore’s dedication to standing by his work has earned him a loyal customer base and a thriving business.
Salvatore believes in the power of honest customer feedback. He always asks his customers:
“If you feel we did a great job, could you leave us an honest review? If there’s something we can improve, let us know so we can make it right.”
This transparency has not only built trust but also refined the quality of his services.
When I asked Salvatore if he ever left Google reviews himself, he shared:
“I always go out of my way to leave a review when someone does good work. It’s about karma. If I expect my customers to leave honest reviews for me, I should do the same for others.”
This mindset of mutual respect fuels his success and sets an example for small business owners everywhere.
One of Salvatore’s most meaningful reviews came from his father. His father proudly wrote about the values he instilled in his son and vouched for his work. That heartfelt endorsement not only touched Salvatore but also convinced a customer to hire him, proving that authenticity speaks volumes—even in something as simple as a Google review.
Lessons from Plumbing Pros: The Power of Honest Reviews
Salvatore’s success illustrates how thoughtful reviews can elevate a small business. Here are some actionable insights inspired by his approach:
1. Encourage Honest and Detailed Reviews
Salvatore emphasizes honesty when asking for reviews, saying:
“We’re a small business, and if you feel we’ve done a great job, leaving an honest review would mean the world to us.”
He’s clear that he wants genuine feedback—not fake praise. If there’s an issue, he makes it right. This commitment to excellence is why he gets those glowing 5-star reviews.
Google values detailed reviews with over 200 characters and encourages the use of photos or videos. These elements make reviews more engaging and trustworthy. Even existing reviews can be updated with additional media, such as photos or videos from the customer’s experience.
2. Optimize Your Google Presence
Authenticity and strategic placement make a 5-star review truly powerful. A well-optimized Google profile amplifies the impact of reviews. For example, reviews from highly ranked Google Guides (levels 1 to 10) carry more weight. A Level 9 reviewer’s feedback can influence potential customers far more than a review from someone with a blank profile.
Encourage detailed feedback from customers who are active on Google. Their reviews not only boost your credibility but also strengthen your overall online presence.
3. Add Rich Media to Reviews
Did you know you can enhance a single review by uploading up to 50 photos or videos? Salvatore’s customers often include images of his completed work, adding visual proof of quality. If you’ve shared positive feedback about a business before, go back and make it even better by uploading media from your experience.
Here’s an insider tip: repurpose your existing content. If you’ve created a video testimonial or captured memorable moments related to a business, extract snippets or images to include in your review. This approach gives your feedback a richer, more personalized touch.
4. Support Local Businesses Beyond Transactions
Leaving reviews isn’t just for businesses you’ve hired. You can support local businesses and friends by writing character reviews based on authentic interactions—whether it’s through attending church, playing soccer, or being part of a shared community. These reviews show genuine support for people you trust and respect.
Why It Matters: Authentic Reviews Build Credibility
Salvatore’s journey shows how authentic feedback can transform a business. His 250+ reviews are more than just a number; they’re a testament to his dedication, the trust he’s earned, and the relationships he’s built.
By combining these strategies—encouraging honesty, optimizing your profile, and adding rich media—you can unlock the full potential of Google reviews. Whether you’re reviewing your favorite local plumber or supporting a friend’s small business, your feedback can create a lasting impact.
The lesson is clear: reviews aren’t just about collecting stars. They’re about telling your story, building trust, and showing the pride you take in your work. If Salvatore can build a trusted reputation as a plumber, so can you in your local service business.
Ready to boost your visibility? Create your Google Business Profile today and start collecting reviews!
How to Set up a Google Business Profile For Your Business | BlitzMetrics
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.