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My buddy AJ Cartas used the Dollar a Day strategy to turn a $1 ad into a game-changing opportunity.
AJ had his sights set on a job at Yelp, and instead of relying on cold calls and endless resumes, he ran a simple Facebook ad targeting Yelp employees.
With just $1 per day, AJ shared his story, skills, and passion directly with the people who mattered most. And it worked—AJ landed the job, proving that the right message, delivered to the right audience, can create incredible results.
This is what Dollar a Day is all about: amplifying trust and reaching the right people, not just the most people. It’s about connecting with your ideal audience and showing them why they should care about what you have to offer, whether that’s a product, a service, or your own personal brand.
When you focus on building relationships with the right folks, even a small budget can have a massive impact.
Dollar a Day has not just helped AJ; it has also been a game-changer for countless others. From job seekers to entrepreneurs and beyond, this strategy has proven time and again that even a small budget can drive meaningful results.
Let’s explore more success stories from people who’ve harnessed the power of Dollar a Day to connect with their ideal audiences and achieve their goals.
1. 28X ROI with Facebook Ads Dollar-a-Day
Jeff Lambert is a savvy business owner who recently experienced a significant boost in his online sponsorship course sales – all thanks to the power of the Dollar-a-Day strategy and Facebook ads.
Jeff’s course, priced at $100, was doing well, but he wanted to take it to the next level. That’s when he stumbled upon my Dollar a Day program, a game-changer in Facebook advertising.
Jeff decided to give it a shot, investing a mere $7 in targeted Facebook ads. The result? A fantastic one to two sales per ad! Imagine the return on investment here – the kind of math that excites every entrepreneur.
2. Grew Gavin Lira From 12 Followers to 18,000 Using the Dollar-a-Day Strategy
I used the Dollar-a-Day strategy to boost his best tweets. I boosted any tweet I felt had a lot of value for his core audience for $1 a day just to generate engagement.
He was in Pakistan speaking at a conference, so I boosted his video to attendees. On Twitter, people follow what’s popular. So, I shared crowds following him plus shots with well-known people.
When you start going viral, you can rely on organic growth. But to get the initial conversations going, I had to spend $70 to boost 10 tweets for $7 each over a week. I boosted 10 tweets because I wanted to let the algorithm tell me which ones are winners since we are always wrong as humans.
3. Helped My Buddy Bryce Clark to Get Back His Money From a Car Dealership
My friend Bryce Clark got a used car, but it wasn’t ready. The general manager agreed to pay for a rental car until Bryce’s car was ready but later refused, leaving Bryce, an 18-year-old, with the bill.
I advised Bryce to post a screenshot of the manager’s promise. He created a blog and posted his story. Of course, he asked the manager again to reimburse us before we started a Dollar a Day campaign against the blog story, but he ignored it.
We then started a Dollar a Day campaign targeting Earnhardt Chevrolet employees, who started to engage on our post. What do you think happened? We had a 23% engagement rate.
The funny thing was, right before we launched our ad, the company’s general manager claimed,
“I don’t care what you say on Yelp, Google, or social media because you can’t threaten me, and you can’t get anything.”
Just for fun, we also targeted the executives at General Motors in Detroit. Within two days, GM executives involved with Chevrolet were asking,
“What’s going on with Earnhardt Chevrolet?”
Three days later, the general manager called Bryce, overwhelmed by calls from corporate, and quickly reimbursed Bryce.
4. Jeremy Slate Got More Visibility and Sales for His $997 Course via Dollar a Day
5. Shane Johnston Dollar a Day Case Study
Shane Johnston of Bolder Future Marketing did a case study on the Dollar a Day strategy. He’s a member of the AdSkills community run by Liana Ling, one of our good friends. If you want to see what Dollar a Day did for him, please jump to his article, Case Study – 30 Days with Dennis Yu’s Dollar-A-Day Ad Strategy | Bolder Future Marketing.
Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.