I interviewed Luke Eggebraaten, the founder of Phaser Marketing, to discuss the most effective ways to reach out to American clients.
I told him some people from Pakistan are learning digital marketing and getting their first job, such as video editing, processing content, building websites, and doing ads.
What do international people need to know to avoid mistakes when applying for a job as they have never been to the USA, and their English isn’t that great? But they’re studying our training and need a little encouragement.
What advice do you have for our international people who want to work in Phaser marketing or any other agency?
Luke said, “niche down in your service.”
Suppose he could hire somebody decent at everything or good at SEO. He would hire someone who is excellent at SEO right away or maybe someone with graphic or web designing skills.
So you must find one service and go vertical in it. Consume content, get trained, jump into learning and then build a portfolio.
Luke said If you reach out to me and say, “Hey Luke, I love what you’re doing at Phaser marketing. Here is my portfolio. I’m an excellent graphic designer and would love to help your team. Look at my portfolio and let me know what you think”. That will be great!
So having the portfolio and niching down in service could help.
Things you must avoid;
- If you’re reaching out to someone like Luke, don’t spam with your portfolio and say, please hire me. Say something specific about Phaser marketing.
- Personalize the first sentence. Say something specific that shows you care.
- Do not send the duplicate common spam message that most people in Pakistan and the Philippines send.
About the Author
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.