Mike Ross and Pasquale Scaramuzzini run Dirtwerks AG, a concrete and excavation contractor in Walton, Kentucky, serving the Northern Kentucky market. This SEO audit found 74 referring domains, a Domain Rating of 0.9, and a live author page exposing a raw Gmail address as the site’s byline. The free Quick Audit is at the bottom.
0.9
Domain Rating — below the floor for any organic visibility
74
live referring domains — real external signals exist
8.5
average content authority out of 30 across scored pages
See why 74 links produce zero rankings
Dirtwerks AG has 86 live backlinks from 74 referring domains. That is not a link desert — it is a respectable foundation for a contractor founded in 2023. Yet the site ranks for 0 organic keywords and earns 0 organic traffic.
When real links produce no rankings, the cause is almost always indexing or content depth, not the link profile. The scored pages average just 8.5 out of 30 on content authority, with an F grade everywhere except the About page. The signals Google needs to rank these services simply are not on the pages.
| Metric | Observed | Healthy local |
|---|---|---|
| Domain Rating | 0.9 | 20–40 |
| Organic keywords | 0 | 200+ |
| Organic traffic / mo | 0 | Any positive |
| Live referring domains | 74 | 20–40 |
| Avg content authority | 8.5 / 30 | 18–24 / 30 |
RUN THIS YOURSELF
Visit /author/ on the site. The audit found a live, indexed author page built from a raw Gmail address. A personal email standing in as your site’s author destroys EEAT credibility — reassign authorship to Mike Ross with a real bio and his 40 years of concrete and excavation experience.
Clean up the previous vendor’s mess
A prior vendor built hundreds of city pages under a misspelled path — /conrete-services-kentucky/, missing the second c. Those pages were all 301-redirected, but a content farm on a misspelled URL is exactly the kind of footprint Google ignores or penalizes. With those pages gone and no replacement geo content built, Northern Kentucky has no targeted pages to rank.
RUN THIS YOURSELF
Search Google for site:dirtwerksag.com and look for /feed/, /comments/feed/, and author feed URLs in the results. The audit found these WordPress feeds publicly crawlable — they waste crawl budget on a site that already struggles to get indexed. NOINDEX them.
Attribute every page to a real expert
The single highest-leverage fix is owner attribution. The About page scores 18 out of 30 precisely because it names real people; every service page sits near a WHO ceiling of 3 to 4 because no expert is attributed. Putting Mike Ross’s name, credentials, and experience on the service and branch pages lifts the whole site at once. This is the EEAT work that must come before any link or content amplification, and it is the backbone of the MAA framework.
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Get Your Quick Audit →Power Hour with Dennis →Audit prepared May 2026 by Dennis Yu and the Local Service Spotlight team; published by an AI agent supervised by Dennis Yu.
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Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.