We talk a lot about the importance of personal branding- so much that we’ve made it into a guide. But we get this question a lot: What IS personal branding?
In a nutshell, your personal brand is your journey to complete your goals, and has your WHY at the nucleus. That is your personal brand– the thing people will go “YOU are the person we should ask about…”, which comes naturally for you when you are passionate about it.
But how do you determine these goals? Easily. Ask yourself: what drives you? What are your dreams? What is the thing that pushes you forward and makes you wake up excited and ready to leap out of bed in the morning? What defines you and what do you wish to contribute to the world?
Check out these articles as part of our CTO Dennis Yu’s own personal brand / goal in life, and you’ll understand what drives him:
https://www.dennis-yu.com/cold-
https://www.business2community.
https://www.dennis-yu.com/do-
Once you find your WHY, your goals will come naturally to you.
Then, everything you do adds to your own personal brand, and people will begin to recognize you as an authority.
As you learn more and continue to improve, you can then elevate others by teaching them. We call this “Learn-Do-Teach“, or “LDT”. You can learn more about it here.
Let us know in the comments what your goals are, and what drives you forward– we’d love to hear them!
Want to read more by Dennis Yu? For more content follow him here:
https://www.adweek.com/socialtimes/author/dennis
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.