Content Factory Training for Architects and Managers

This two-part Content Factory training is designed to provide architects and managers with the knowledge and tools needed to build and manage a highly effective Content Factory.

These videos focus on understanding the high-level processes and systems that drive scalability, leaving the tactical execution to workers (account managers and virtual assistants).

Part 1

Here’s what you’ll gain by watching Part 1 of the training:

  • Fixing Hidden Gaps in Your Operations: Most agencies fail because they focus on quick wins instead of building systems. Learn how the Plumbing stage identifies leaks in your tracking, analytics, and workflows so you can stop bleeding time and money.

  • Creating a Content Engine That Sells: Discover how to repurpose one piece of content into dozens of posts, ads, and videos. This isn’t just theory—you’ll see real examples of how to turn everyday moments into assets that drive leads and close deals.

  • The Secret to Delivering Consistent Results: What separates agencies that scale from those that crumble? It’s not talent—it’s having workflows that your team can follow without overloading you. Learn how to document processes so every deliverable is on time, every time.

  • Turning Your Agency into a Client Magnet: Your content should do the heavy lifting for you. Learn how to use micro-content to build authority and attract clients who are ready to pay premium rates.

Part 2

Here’s what you’ll gain by watching Part 2 of the training:

  • The Three Roles in the Content Factory: Discover the unique responsibilities of workers, managers, and architects. Each role is crucial for building a scalable system that works like a factory producing consistent results.

  • Why Standardization is Key: Learn how offering only pre-defined services increases efficiency, just like how Apple or Tesla produces their products in factories. No customizations, no inefficiencies—just results.

  • The Metrics-Analysis-Action (MAA) Framework: See how agencies can mirror the process doctors use: gathering data (Metrics), diagnosing the situation (Analysis), and prescribing a clear course of treatment (Action). This positions you as the trusted authority, eliminating the need for heavy sales efforts.

  • Content Repurposing Made Easy: Watch how tools like Descript help break down a single long-form video into dozens of micro-content pieces for different platforms, streamlining the content creation process.

  • Boosting Results with Training: Agencies don’t need to train clients one-on-one. Instead, pre-recorded courses empower clients to supply the right "ingredients" (Goals, Content and Targeting) for agencies to deliver results efficiently.

  • The Real Power of Ads: By using the Dollar-a-Day strategy, agencies can promote content that works indefinitely, stacking results and growing client success stories.

Ready to Build Your Content Factory?

Enroll in the Content Factory Course for step-by-step, SOP-driven training designed to help business owners, account managers, and virtual assistants master content creation, repurposing, and scaling. This is the same proven system we use to drive results efficiently and consistently.