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Some of them prefer to use Facebook messenger and text, which leads to side conversations.
And that’s fine if the agency is just you. But when you have a team involved that has to coordinate, this quickly becomes a mess.
We use basecamp so we have an audit trail– to prevent “he said, she said”.
Our rule, that all clients and team members know, is “if it’s not in basecamp, it didn’t happen”.
We still have calls, emails, and such. But everyone knows that if we agree to do something or have details about a project, we post it in basecamp.
The ugly reality of running an agency is that there is turnover on the agency side and unrealized expectations and miscommunication on the client side.
So you must have systems in place to keep things going if the client fails to reply or a team member fails to deliver.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.