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ClearView SkinCare is a medical spa in Medicine Hat, Alberta, and Cameron Snider — whose father owns the business — asked for an SEO audit. This Medicine Hat med spa SEO audit found rankings already improving, strong branded search, and a clear gap: too few pages and too little non-branded visibility. Here is what we found and what to build next.
19
indexed pages — too few to compete with larger med spas
13
Google Business Profile reviews, mostly from client videos
71%
of traffic is mobile — so speed and layout must hold up
Cameron was glad to see rankings had improved since a marketing conference in Chicago, even though the team had not taken extra SEO steps. That raises the right question: how do you actively maintain and accelerate that growth? The answer here is content — more pages, more answers to real client questions, and steadier social proof.
Read The Branded vs Non-Branded Gap
The click data points to one clear opportunity. About 40% of clicks come from branded searches like “ClearView SkinCare,” which is healthy. But for a non-branded term like laser hair removal in Medicine Hat, ClearView captured only 7 of 222 clicks — a sign that high-intent, non-branded searches are not being targeted aggressively enough yet.
Most traffic already comes from organic search and social, with Facebook and Instagram leading. That mix is a strength, but it leans on people who already know the brand. Capturing more of those non-branded searchers is where new clients come from, and it starts with pages built for the exact terms they type.
RUN THIS YOURSELF
In Google Search Console, split a client’s clicks into branded and non-branded. ClearView pulled about 40% from its own name but only 7 of 222 clicks on a key non-branded term. That ratio shows whether a business is coasting on brand recognition or actually winning new-customer searches — and it points straight to the pages worth building.
Expand The Indexed Pages
ClearView currently has 19 indexed pages. To compete with larger med spas, the target is 100-plus — not filler, but pages that answer real questions. A search for a treatment like “tempsure treatment” surfaces the same recurring questions: what it costs, how long it takes, and what the side effects are. Those are client concerns first and SEO opportunities second.
The build-out is straightforward: a dedicated page for each procedure, localized pages for areas of Medicine Hat, and weekly posts covering skincare questions, FAQs, and client stories. Answering those questions directly — in writing and short video — meets the trust standard laid out in the EEAT framework and gives Google far more to rank.
| Signal | What the audit found | Why it matters |
|---|---|---|
| Indexed pages | 19 pages indexed | Too thin to compete on coverage |
| Click mix | ~40% branded; 7 of 222 on a key term | Non-branded demand is untapped |
| GBP reviews | 13 reviews, mostly client videos | Room for more detailed social proof |
| Traffic | 71% mobile, mostly organic + social | Mobile speed and layout are critical |
Strengthen The Profile And Social Proof
The Google Business Profile has 13 reviews, mostly from client videos — a good base that can grow. Uploading authentic photos instead of stock images, inviting clients to leave more detailed reviews, and adding short video testimonials, even 15-second clips, all strengthen the profile. Each authentic detail gives Google and prospective clients more reason to trust the business.
On-site, the content already includes a welcoming video, which is the right instinct. Building from there — before-and-after galleries for organic search, short clips of the team explaining a treatment process, and FAQ answers in Dr. Kerrie’s own words — turns visitors into informed prospects while respecting client privacy throughout.
RUN THIS YOURSELF
Type a client’s core service into Google and read the People Also Ask box — cost, time, side effects. Those recurring questions are exactly what a service page should answer, in text and short video. Turning that question list into a page outline is a fast, concrete deliverable that maps directly to what searchers want.
Target The Searches You Can Win
The clearest path forward is targeting low-difficulty, high-intent local terms — like a hair removal service in Medicine Hat — and giving each its own page with FAQs and authentic media. Because 71% of traffic is mobile, the site must load fast and stay easy to navigate, or those hard-won visitors leave before they book.
The order keeps it honest: build the pages, measure which terms and posts perform, then double down on the winners. Track, analyze, then act — the MAA framework — turns a one-time audit into steady, compounding growth in local search.
THE DELIVERABLE
See The Non-Branded Searches You Are Missing
We map your pages, click mix, and reviews the same way we did for ClearView SkinCare — and hand you the exact pages to build to capture high-intent local searches.
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.