The Meta Ad Agent — One Skill, Many Clients

A plumber, a roofer, a course creator and a coach get the same agent, parameterized by a client profile. The prime directive, the low-volume design, the money guardrails, and the runnable skill file.

The RACI Enforcer — Dennis Is Never R or A

Every project at BlitzMetrics gets a young adult as its owner. Dennis is Consulted or Informed — never Responsible, never Accountable. The skill file that enforces it, plus the repair pass for projects that already drifted.

Riley – Your Daily EOD Check-In Assistant

Most teams waste hours chasing people for End-of-Day reports.We don’t. We built Riley, a custom GPT that handles daily check-ins automatically. Riley checks Basecamp, updates our tracker, and generates a clean summary image. Why We Built Riley Every day, our team members are expected to submit a quick EOD report in Basecamp. Before Riley, someone had to manually: It worked, …

Naming Projects and Threads in Basecamp

One of the easiest ways to create chaos in Basecamp is sloppy naming. If projects, threads, or tasks aren’t named consistently, nobody knows what’s what. That’s why we use a strict naming system for every client and project. It saves us from confusion and makes sure new people can step into any project and instantly understand what they’re looking at. …

Team Member Do’s and Don’ts

Working with us isn’t complicated, but it does require one thing: professionalism. That means being reliable, responsive, and resourceful without me having to babysit you. If you want to succeed here, here’s exactly what’s expected of you. You should: You should not: This isn’t complicated. Be reliable, be responsive, follow the rules, and use your brain. Do that, and you’ll …

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Why You Shouldn’t Use Boosts in Basecamp

Boosts in Basecamp are meant to be quick reactions. But when you boost a comment meant for me, thinking you’re being helpful or showing acknowledgment, you’re actually causing problems. Here’s why this seemingly innocent action breaks our communication system. Boosts Are One-on-One Messages When you boost something, it sends a private alert only to me. No one else on the …