Leveraging the “Boost Post” Feature: The Power of a Dollar-a-Day Strategy

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Digital marketing has evolved tremendously over the years, offering brands and individuals more sophisticated tools to engage their audiences. One such tool, often overlooked, sits right beneath our noses (or in this case, our posts): the “Boost Post” feature. If you’ve been scrolling through your feed and noticed that little blue button, you might wonder what magic it holds. Let’s dive in.

Embracing the Professional Profile

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Before we embark on the journey of boosting, it’s essential to ensure your profile is equipped for it. By converting your standard profile into a professional profile, you unlock the ability to boost posts. And the best part? There’s no downside. Contrary to some beliefs, this isn’t about morphing your personal profile into a page or juggling between a personal profile and a public figure page. It’s about enhancing what you already have.

The Dollar-a-Day Strategy

Now that you’ve equipped your profile, let’s discuss strategy. Enter the Dollar a Day approach. This isn’t exclusive to just one platform; it’s applicable across various social media channels such as Facebook, YouTube, Twitter, and more. Even if you’re not super active on these platforms, you can still benefit.

What’s the essence of this strategy? It’s about tapping into your existing audience and promoting content with precision and affordability. Think of it as a spotlight, casting focus on select content that you believe holds value for your audience.

Reviving the Gold

One might think that only fresh content is worthy of boosting, but there’s value in the archives. Reflect on those posts that resonated with your audience in the past. Perhaps it was an article, a photo, or a thought that garnered significant engagement a year ago. Why not bring it back to life? With just a dollar a day, you can revive these golden posts, reintroducing them to newer followers and reminiscing with those who’ve been with you for a while.

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Amplifying Your Digital Impact

Digital spaces are crowded, and standing out requires not just quality content but also smart strategies. The “Boost post” feature, combined with the Dollar a Day approach, offers a potent mix for individuals and brands seeking to maximize their digital footprint. As you navigate your online journey, remember that sometimes, the most effective tools are right in front of you.

Dennis Yu

About the Author

Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads.  He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.