Become an Amazon Best-Selling Author Using Dollar-a-Day Ads
I hit #1 on Amazon for all social media books—competing against over 10,000 other titles—by spending just a dollar daily.
Here’s how to do it step-by-step, along with the why behind each action, so you’re not just pushing buttons, but learning how to run winning Amazon ads correctly.
Set up Dollar-a-Day ads
9. Select the book you want to promote from your catalog.
10. For targeting options, leave everything as default.
Why this works: Automatic targeting lets Amazon test what keywords your book shows up for. You're buying data—letting Amazon learn who your best audience is, and doing it cheaply.
11. Choose the campaign's start and end date.
You can start with a budget of $1 - $3 per day.
Click “Launch campaign,” located at the bottom right of the screen, and you’re done.
Let the Campaign Run to Gather Data
Let your campaign run for 3–5 days at $1/day. This gives Amazon time to figure out what’s working.
Why this matters: You need baseline data to see where your book is showing, how many impressions you're getting, and whether your book cover/title is strong enough to convert.
Boost Intentionally (Not Randomly)
If you're close to ranking—say #4 or #5—raise your budget temporarily.
Try this:
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Raise your daily budget to $20–$100/day for 1–3 days.
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Screenshot your book when it hits #1 in its category — this is your proof. Use that screenshot on your book landing page, social posts, or even as part of your email signature.
Why this works: Amazon rewards velocity. A sudden spike in visibility and sales can trigger the algorithm to show your book more, even after the budget goes back down.
Dollar-a-Day ads are just one way to hit the top.
Explore "How to Be a #1 Best Seller on Amazon" for the complete strategy — pricing, reviews, launch, and more.