Alex Makowski: Pick One Niche and Dominate

Alex Makowskiby /

Alex Makowski has already done what most agency owners dream about. He’s sent millions of cold emails, literally wrote the book on it, and even built a YouTube following showing people how it works. But on a recent Zoom call, he made a move that might be the most important of his career – he decided to pick one niche and go all-in.

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From blasting millions of emails… to just making the phone ring

Alex isn’t ditching his skills. He’s taking what he knows – outreach, authority-building, systems – and aiming it at local services. Because landscapers, roofers, pest control guys, HVAC owners… they don’t want “buzzwords” or fancy campaigns. They just want the phone to ring with real jobs.

And that’s exactly where Alex shines.

The Playbook

The strategy is straightforward but powerful:

Content Factory. Capture real proof – before/after photos, short clips, customer selfies, quick owner videos. Process them, post them, promote them. Simple, repeatable, and effective.

Lighthouse. Instead of starting from scratch, Alex is building around Anthony Hilb – a proven operator in tree services. Anthony becomes the “lighthouse.” Other business owners see his results and want the same system. From there, it’s just copy and paste in city after city.

The Offer

For landscapers and tree service firms, it’s not about selling “packages.” It’s about building a machine that consistently turns proof into phone calls.

  • Track calls, forms, jobs, and revenue.
  • Optimize Google Business Profiles (photos, services, reviews).
  • Run Local Service Ads + simple retargeting ($1/day to the best clips).
  • Weekly flow of short content + monthly case study.
  • Build the owner’s personal brand (so prospects trust them instantly).

This isn’t fluff. It’s the stuff that actually makes the phone ring.

Why This Works

Others have already run the same model:

  • Roofing: 35 leads in 2 weeks from a focused Facebook campaign.
  • Pest Control: Built a steady referral network by just niching down and creating proof.
  • HVAC: Local Service Ads + real-world results outperformed all the agency talk.

Same framework, different vertical. Alex is just bringing it to landscapers.

The First 2 Weeks

Here’s what Alex is shipping with Anthony right out of the gate:

  • Day 1–2: Capture proof (job site footage, customer videos, quick “why” from the owner).
  • Day 3–5: Edit and trim into 9 short clips, GBP posts, carousels.
  • Day 6–7: Publish everywhere + retarget the best content with $1/day.
  • Week 2: LSA setup, reviews, categories, tracking → then build a mini case study: “12 calls in 10 days.”

By the end, it’s not a pitch deck – it’s screenshots showing real results that can work for other landscaping businesses over & over again.

For Anyone Thinking About Starting an Agency

This is the move. Don’t try to serve everyone. Pick a niche. Find someone who’s already winning. Build around them. Document proof. Then rinse and repeat.

That’s how you go from “agency owner” to someone who owns a system that works anywhere.

For the next young adult reading this

Steal Alex’s move. Pick one niche, find a lighthouse, run the system, and let results create demand. Start here:

  • Content Factory (how it actually works): (BlitzMetrics)
  • Lighthouse Strategy (build authority that sells): (BlitzMetrics)
  • Task Library (SOPs you can hand to VAs): (BlitzMetrics)
  • Young adults path to a real agency (examples): (BlitzMetrics)

Related reads & examples (showing the framework in action)

Alex Makowski
Alex Makowski
End-To-End Lead Generation Specialist and Serial Entreprenuer. I help marketing agencies remove the burden of not having consistent leads and bring stability to their sales call calendar Quality booked aales calls on autopilot using cold email.
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