The people teaching the world to build with AI should model what an owned entity actually looks like.
Dennis Yu sets the bar at 87 — entity home, full Knowledge Panel, a self-running content factory. Alex Wissner-Gross is an MIT-trained AI scientist with an unclaimed Knowledge Graph entity worth claiming. This is the inaugural board for the cohort coming out of the AI Agent Workshops, and it is open: build with AI, own your name, earn your spot.
The leaderboard
Every brand is scored on the same 100-point Personal Brand Score — seven weighted components. The bar shows where each person’s points sit; hover any segment for the detail.
| # | Name | Where the 100 points sit | Score | Tier | Basis |
|---|---|---|---|---|---|
| 1 | Dennis Yu BlitzMetrics | 87 | Owned | Rapid | |
| 2 | Dylan Haugen Dylan Haugen (brand) | 68 | Emerging | Rapid | |
| 3 | Alex Wissner-Gross Reified / research | 61 | Emerging | Rapid |
Who leads, and why
The benchmark: full Knowledge Panel, entity home DR47, the Content Factory itself.
17-yo pro dunker, Dunk Talk host, builds brands for other dunkers — the model entity home.
MIT-trained AI scientist with an unclaimed Knowledge Graph entity — claim and feed it.
If you teach AI, your brand SERP is your proof. This board is where the builders measure up.
How the score works
The Personal Brand Score is a transparent 100-point rubric: Entity Home (20), Knowledge Panel (15), Search Ownership (15), Content Engine (15), Audience & Proof (15), Structured Data (10), and Social Consolidation (10). Bands: 0–40 Invisible · 41–70 Emerging · 71–100 Owned. Full-audit rows come from a complete published audit; rapid-score rows apply the same rubric to public signals (Ahrefs, Knowledge Graph, social).
Most owners in this category sit in the Invisible and Emerging bands — which is the opportunity, not the verdict. The fix is the same engine every time: build the entity home, claim the Knowledge Panel, then run the Content Factory on Dollar-a-Day.
Where would you rank on the AI Builder board?
We score your name on the same 100-point rubric and hand you the 90-day plan to climb it.
Get your free brand audit →This board is part of The Content Factory methodology. See how personal brand tracks with business results in our brand-vs-business study.