Achieving Advertising Success with the Goals Checklist
Advertising can be a powerful tool for reaching new customers and growing your business, but it can also be a complex and challenging process. That's where the Goals Checklist comes in - a comprehensive list of steps that can help you plan and execute a successful advertising campaign. By following this checklist, you can define your mission, identify your goals and target audience, and determine the best budget and key metrics for each stage of the funnel. Whether you're optimizing for clicks, page likes, form submissions, or other outcomes, the Goals Checklist can help you achieve your desired outcome and increase your return on investment.
The Goals Checklist is a list of steps that can be used to plan and execute a successful advertising campaign.
❏ Define your mission (start with WHY) and identify the desired outcome and customer segments.
❏ Identify your primary goal(s) in the next 90 days.
❏ Determine your target Cost per Acquisition (CPA) or Return On Ad Spend (ROAS).
❏ Determine your ads budget relative to campaign goals (optimizing for clicks, page likes, form submissions, etc.).
❏ Determine the value of your fans using one of the 3 outlined methods. Needs Training.
❏ Choose 1 key metric for each funnel stage: Awareness, Consideration, and Conversion (#ACC).