Here’s a killer technique to get folks like me to promote you all over the place.
Write a blog post honoring me or something I teach, linking to me.
For several reasons, sharing a website link is more powerful than sharing a social link:
- Social media posts fizzle out after a day, while blog posts continue to deliver value forever.
- Posting a TikTok link to Facebook is like driving a Honda into a Toyota dealership. But posting a website link on any social network is more acceptable.
- Linking to me gives me an SEO boost— a “vote” for the search engines.
As a former search engine engineer, I know this– so I want to get more engagement to that web page, which helps it rank better.
This is a killer technique you must follow.
In summary, if you want me to share your content all over– write a post about me or something I teach.
It’s so easy to start blogging.
Your #1 power move should be repurposing all your social videos into blog posts. Think about the leverage from doing this, especially if you have a VA doing it.
Repurposing a podcast is easy, but most of us don’t do that.
I do this all the time, and it’s how I get so many shares– with 80% of my posts elevating others.
I’ll contribute a few VAs (my dime) to repurpose our co-created content to your blog and mine!
About the Author
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.