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Most audit templates only work for one kind of business. I created a Gemini Audit Model to help people run audits in a consistent, objective way—focused on evaluating clearly, not boosting the subject’s appearance.
I first used it at a Schluter Systems influencer workshop with Dennis Yu. These weren’t traditional influencers. They were tile installers posting jobsite videos. Most didn’t have websites or funnels—but their real work spoke for itself.
That’s where the Gemini Audit Model helps.
What Is the Gemini Audit Model?
The Gemini model is a structured prompt system for analyzing someone’s online presence based on what they actually want—not vanity metrics.
It’s built to:
- Map audits to the person’s actual Goal
- Review their current Content
- Match that to their intended Target audience
This structure aligns with BlitzMetrics frameworks like:
It’s usable across client audits, internal training, and personal branding reviews.
Start by Defining the GCT
Every audit starts with a clear GCT.
Ask:
- Goal: What are they trying to do? Build authority? Drive local leads?
- Content: What kind of posts do they share? Behind-the-scenes videos? Sales content?
- Target: Who is it for? Peers? Clients?
You can’t measure impact without knowing the purpose.
Gemini Audit Format
Provide as much initial context as possible: the person’s goal, content style, and target audience. Gemini works better when it has real data up front.
Tracking down all active social profiles is key. Most digital activity ties back to platforms. Once you find Instagram, TikTok, YouTube, or LinkedIn, you can usually map the full presence.
After the GCT is set, use this format:
1. Contractor or Client Profile
- Name
- Social handles
- Location
- Suggested search queries
2. Platform Inventory
- List of platforms
- Handle and URL
- Follower count
- Activity frequency
- Bio links (Linktree, website)
3. Social Deep Dive
- Pinned posts and cross-posts
- Tags or mentions
- Reposting habits
4. Platform Analysis
- Content themes
- Top 3 posts by engagement
- Branding consistency
Here is an actual social media audit pulled from one of the tile contractors:
5. Gaps and Risks
- No website?
- Common or generic name?
- Inconsistent branding?
- Unclaimed listings?
6. Google Knowledge Panel Readiness
- Do they qualify?
- What’s missing?
Audit Output Template
A. Summary Paragraph
Brief overview aligned with GCT
B. Strengths
What’s working
C. Gaps and Risks
Key issues
D. 5-Step Action Plan
Clear next steps
E. Scoring Table
Here is a real example of the scoring table from an actual audit:
| Category | Score (1–5) | Notes |
| Online Authority | ||
| Content Quality | ||
| Google Readiness | ||
| Brand Risk |
Why It Works in Different Situations
The Gemini model is intentionally broad. It captures the core data points every audit needs—like goals, content types, and audience—without prescribing rigid steps beyond that. This makes it usable across industries, from local service businesses to personal brands and corporate teams.
The structure gives you just enough to stay consistent, while leaving room for the auditor’s judgment. Whether you’re coaching a roofer, reviewing an agency’s presence, or training someone new, Gemini ensures you don’t miss the basics—without boxing you in.
Henry Holm
Henry Holm is a high school student at Spring Lake Park in Minnesota and an editor at BlitzMetrics, where he works on turning video interviews and other content into blog posts and social media pieces. He's interested in sports and is starting to explore digital marketing, learning how content, branding, and strategy come together in the real world. Based just outside Minneapolis, Henry is gaining hands-on experience while figuring out where he wants to grow next.