A Comprehensive Amplification Checklist
In today's digital world, social media is one of the most powerful tools for amplifying your brand's voice and reaching a wider audience. Facebook, in particular, has a massive user base and provides businesses with a megaphone to amplify their message to millions of potential customers. However, simply creating content and posting it on Facebook isn't enough to guarantee success. To truly maximize your reach and amplify your message, it's important to follow a comprehensive amplification checklist that covers all the key elements of effective Facebook advertising.
❏ Boost the top 3 to 5 pieces of content on Facebook to at least 1 Saved Audience per persona.
❏ Separate campaigns by awareness, consideration, and conversion.
❏ Create media inception ads using the Dollar A Day strategy.
❏ For each unpublished post, use tracking (Urchin Tracking Module) parameters in the URL.
❏ Create unpublished posts with Website Clicks objective using Power Editor, bid for Website Clicks (Cost Per Click), and use at least 1 Saved Audience per persona.
❏ Set up remarketing ads for 1-day landing page abandoners on Google Ads and