How Twins Garage Door Repair Is Rebuilding Stronger With the Right SEO Moves

Daniel Joseph does the hard work most business owners avoid by running Twins Garage Door Repair in the Wisconsin and Kentucky markets.

He showed up to the audit, took notes, and asked questions. We met through Tommy Mello’s Home Service Freedom group. Tommy and I have worked together for years, helping garage door companies grow. That connection is what brought Daniel into our network, and it’s clear he belongs here.

Here’s what we found in our SEO audit of his business, Twins Garage Door Repair.

And how other local businesses can apply the same lessons.

What Daniel’s Doing Right

• Daniel had over 500 reviews on his old Google Business Profile.
• He’s rebuilding his presence the right way after the profile was taken down.
• He’s hands-on, not afraid of technical details.
• He enrolled in the Content Factory to implement it all himself.

As he said on the call:

“Unfortunately, I had to find out the hard way.”

1. No Local Signal on Location Pages

Daniel has location pages like “Garage Door Repair in Mount Sterling, KY.”

But Google doesn’t trust them.

We analyzed one of these pages against Google’s EEAT, which revealed that the page looked like AI-generated spam.

“I don’t know how to sell you nothing,” Daniel admitted when we reviewed the content.

Why?

• Stock photos are used in multiple places.
• Repeated keyword stuffing like “Mount Sterling, Kentucky” 6+ times.
• No technician names, no local stories, no geo-tagged images.

Fix:

Replace keyword stuffing with real content:

• One-minute videos shot on-site answering local PAA questions.
• Team photos taken at job sites.
• Quotes from real customers in that city.
• Stories like: “Jack replaced a broken spring in this Mount Sterling home in under an hour.”

There’s no proof on the page that Daniel has ever worked in Mount Sterling. And that’s why Google doesn’t trust it.

For example, take my buddy Anthony Hilb, who runs a Lawn care and Landscaping business in Bloomington, Indiana. He has been taking photos of his team on job sites, contributing to his SEO.

2. GBP Profile Got Removed

Daniel’s Google Business Profile had over 500 reviews.

That profile was taken down a month and a half before the audit.

He said:

“We planned on merging the two GBPs… but now we don’t have good exposure there for sure.”

This hurt local visibility.

Fix:

• Rebuild and verify a single GBP per location.
• Use the same exact business name and number across all listings.
• Get help from a tool like Yext to clean up directory mismatches.

Also, re-ask past customers to leave reviews using the Thank You Machine follow-up system.

3. Blog Posts Rank, But Not Locally

Daniel’s site gets some traffic. Pages like:

• “How to adjust garage door travel”
• “Garage door motor not running”

They rank because they answer common how-to questions.

But those visitors aren’t in Kentucky or Wisconsin.

They’re national and aren’t calling for service.

Fix:

• Create local content focused on Madison, Lexington, and other service areas.
• Embed photos and videos from each city.
• Answer People Also Ask questions related to those cities.

Example:

• “What’s the average cost of garage door repair in Lexington?”
• “Do you offer emergency garage door service in Madison, WI?”

4. No Trust from Google

Google needs clear evidence to trust a business site.

I asked Daniel:

“Could a spammer write a page like this?”

He said:

“I would say so.”

That’s a problem.

Google wants confirmation that you operate where you say and do what you claim.

5. Use Real Photos (Not Stock Art)

I showed Daniel how my own iPhone photos from Milwaukee and Marquette University had metadata embedded in them.

This includes:

• GPS location.
• Timestamp.
• Device info.

That data proves the photo was taken in that city.

We even pulled up photos from Tommy Mello’s garage door business taken during a conference in Phoenix. Google knows who is in the photo. It knows where it was taken. It connects all of it.

Google reads this metadata automatically. No need for tags.

So if Daniel uploads photos of his technicians in Madison or Mount Sterling, that builds trust instantly.

I explained how uploading real-time-stamped and location-tagged photos can build trust with Google faster than anything else.

6. Need Someone Internal to Own It

Daniel asked:

“What do you recommend if I can gather the crew, but they don’t have the knowledge to do all the rest of it?”

Hiring an agency isn’t the solution.

Pick someone on the team who knows your work.

Train them using Content Factory.

Give them a Google Drive to drop photos, job notes, customer quotes, and quick video clips.

7. No Boosting or Retargeting

Daniel isn’t boosting videos and running any local ads or retargeting.

He asked:

“Basically I can do it myself? I go through the training?”

Yes.

The training shows how to:

• Record 1-minute videos answering local questions.
• Embed them on the site and GBP.
• Boost them with Dollar a Day ads in local neighborhoods.
• Build retargeting audiences for future offers.

This turns your content into visibility.

What’s Next?

If you’re a local business owner and want help identifying gaps in your SEO, you can follow the same steps Daniel is taking:

• Review your location pages for real content and trust signals.
• Gather photos and videos from actual job sites.
• Assign someone on your team to own content updates and get them trained.
• Focus on local relevance—not just ranking, but showing you’re active in your community.

Daniel is making progress by staying hands-on, asking questions, and applying the process step-by-step.

You can do the same by starting with a quick audit and using what you learn to improve trust and visibility over time.