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Joe Tolzmann is the founder of Rocket Plan, a service which helps restoration contractors document damages.
Joe’s digital transformation began when he met with industry experts for a strategy session that would lay the groundwork for RocketPlan’s online presence.
This meeting was more than just a discussion; it was a deep dive into Joe’s business goals, target audience, and the unique challenges faced by restoration contractors.
The outcome was a tailored digital strategy that would leverage Joe’s insights and industry expertise to reach and engage his ideal customers.
Joe wanted to use digital marketing to get more restoration contractor leads and sales from these businesses.
We set up a bunch of things for Joe and implemented our strategies for free.
Rocket Plan’s Goals
Rocket Plan wanted to get more damage restoration leads in the door and to then sign up for his service.
The benefits to the restoration companies would be increased organization for projects in a centralized and secure location.
So instead of taking manual notes, they could streamline the process.
They wanted to expand and we were happy to set them up to succeed.
Setting Up Digital Plumbing
The first step in Joe’s digital journey was setting up the essential digital plumbing. This involved creating a robust online infrastructure that included a user-friendly website, social media profiles, and a system for capturing and analyzing data.
By establishing a strong digital foundation, Joe ensured that RocketPlan’s online presence was not only visible but also effective in attracting and converting leads.
This meant having a remarketing pixel on his website as well as utilizing his existing leads to make a lookalike audience.
This meant that we could target his existing audience of those who’ve already visited his site – as well as those most likely to.
Leveraging the Dollar a Day Strategy
With the digital plumbing in place, the focus shifted to reaching restoration contractors.
Following our Dollar a Day strategy, we implemented a targeted advertising campaign that aimed to create awareness and drive engagement with minimal daily ad spend.
This approach allowed for testing different messages and content to see what resonated best with the target audience, ensuring that every dollar spent was optimized for maximum impact.
Implementing Facebook Lead Ads
To reduce friction and optimize for more leads – we implemented Facebook Lead ads targeting these damage restoration companies.
The point of this was to maximize lead flow so his team could respond to new inquiries.
Mastering Retargeting
Retargeting became a key component of Joe’s digital strategy.
By tracking visitors to the RocketPlan website and engaging them with relevant ads across social media platforms, Joe was able to keep his brand top of mind.
This targeted approach meant that restoration contractors who showed interest in RocketPlan were continually reminded of its benefits, increasing the likelihood of conversion.
Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.