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What is your SEO consultant selling?
A colleague contacted me the other day, ranting about a lady that was pushing SEO and how she was a total scam. Her presentation was focused on DAO– something she made up. From her slides, DAO is the next step– the successor to SEO. But if your own site sucks from a SEO standpoint, then you need to start selling TFT– Totally Fabricated Technology. Because if you’re not technical, then you definitely want to sound like you are by using a lot of TLA’s (Three Letter Acronyms). Hey, make up your own acroynm and then proclaim that you are the world’s foremost expert. What? You haven’t heard of LRF? A colleague of mine in a meeting with a large client, with a perfectly straight face, actually asked if they supported LRF. The folks around the table looked at each and nodded seriously at each other– “Why, yes, of course– we do support LRF!” We purposely chose LRF because when you search on it, there is nothing there but Little Rubber Feet. Oh, and DAO is Data Access Object or Diseases of Aquatic Organisms, according to organic search results on the first page of Google.
The problem with SEO witch doctors is that they only have to know more about SEO than their client to appear intelligent.
Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.