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Wondering how someone like Alex Berman has generated over $100 million via cold email?
Here are his 7 best cold email practices he wish he followed earlier:
1) Spend 4-6 minutes researching
Research your leads:
– Industry
– Job title
– Company size
– Active social media channel
Don’t send emails to:
– Industry you have no case studies in
– People with no authority
– Companies with low budget
– People who don’t use email
2) Warm up your domain
Google filters hate inboxes created for cold outreach.
Warm it up so your emails look genuine. by:
– Creating a group of inboxes/domains
– Sending emails back and forth
– Opening and replying to each other’s emails
Software like Omni does this work automatically.
3) Set up inbox and signature
Make your email look personal, genuine, and real:
– Personal photo
– Phone number
– DMARC in domain DNS
– Email signature (name, title, address, etc)
Setting up your inbox correctly is the easiest way to pass through spam filters.
4) Never stop following a client that showed interest
Never let a good deal fall through until you get a yes or no.
Follow up with:
– New client victories
– Wish them at major festivals
– Congratulate them on business wins
Get the deal done, but don’t sound too desperate.
5) Start slow
So many people get this wrong. Don’t send 100s of emails from day 1 out of excitement.
Start slow:
– First week: 5-10 per day
– Increase by 40% for 1st month
– Slow down if the open rate plummets
Better to send less than to lose your domain.
6) Record data points
Cold email is a game of numbers.
If you don’t record your numbers, you can never improve.
Keep track of and aim for:
– Open rate – 80%
– Bounce rate – <10%
– Response rate – 25%
– Meeting book rate – 6%
7) Keep the email short
Prospects don’t have time to read paragraphs.
Keep your emails short:
– First line
– 1 sentence case study
– Strong CTA
Cut out everything else:
– Portfolio links
– Personalized videos
You might get only 1 chance with the prospect.
Make it count.
Want to learn how he generated $100 million via cold email? Join Alex Berman at Email10K Ultimate where you’ll learn how to:
– Generate million-dollar leads
– Master Omni-outreach
– Close 6-figure deals
– Fulfill any service without being an expert and much more!
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He’s coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.