Promote
Where this sits in the Content Factory: Promote — Roundup / Listicles. The full system: The Content Factory.
A roundup (or listicle) is one page that gathers many proven pieces, episodes or people and links to each of them. It sits in Promote next to Dollar a Day ads, the Thank You Machine and social commenting. It costs nothing to run: it gives work you already made a second way to be found, and gives everyone in it a reason to share.
Three roundups we built
- 45 podcast episodes, one hub. Ethan Van De Hey’s Encourage Mindset Podcast had 45 episodes on YouTube and about 42 articles on his site, with no links between them. We found the 3 episodes that had no article, wrote them from the full transcripts, then added thematic roundup posts, tags and internal links so every conversation connects (the full walkthrough).
- 3 interviews, 30+ assets. One page summarizes what came out of our interviews with Harry Gold, David Carroll and Erik Huberman, and links each summary to its full breakdown (3 interviews, 30+ assets).
- Every podcast episode on one topic. Our podcasting guide gathers every episode I’ve produced or appeared on about podcasting, so the reader gets the method and the receipts in one place (the podcasting guide).
How to build one
- Start from what’s proven. Pull your inventory first, from your site and your video channel, and pick the pieces that already earned attention.
- Give each item its own line and its own link to the full page, not a pasted transcript.
- Name the people. Each guest or client in the roundup links to their own page, so the roundup connects real entities.
- Link the roundup up to its branch on the SEO Tree so it strengthens the topic instead of competing with it.
- Boost the winners. If the roundup itself earns attention, it’s a candidate for a dollar a day like anything else.
Part of: The Content Factory · Promote stage