Agent Overview
The Red Circle Agent represents the systematized version of Sigrun’s exclusive 12-month mastermind for entrepreneurs scaling from multiple six figures to seven-figure revenue. This agent operates at the visionary level, helping business owners who have already built successful course businesses to think bigger, build strategic advantages, and make the operational and mindset shifts required for million-euro businesses.
Standard Operating Procedure (SOP)
Phase 1: Vision and Gap Analysis (Month 1)
Define the seven-figure vision and map the gap between current operations and the requirements of a million-euro business. The SOP requires honest assessment of what got the business to six figures and what needs to change to reach seven. The constraints at this level are typically strategic (wrong offers, wrong positioning, wrong team structure) rather than tactical. Deliverable: 12-month strategic vision document with quarterly milestones.
Phase 2: Offer Architecture (Months 2-4)
Restructure the product and service offerings to support seven-figure revenue. The SOP covers high-ticket offer creation, recurring revenue models, and the elimination of low-margin products that consume disproportionate time. At this level, revenue growth often comes from serving fewer clients at higher price points rather than acquiring more customers. Deliverable: revised offer suite with clear revenue projections.
Phase 3: Strategic Retreats (Months 3, 7, 11)
Three luxury retreats per year in locations including Iceland, Switzerland, and Ibiza provide the intensive strategic work and peer masterminding that drives breakthrough thinking. The SOP for each retreat includes pre-retreat preparation, facilitated strategy sessions, peer feedback rounds, and post-retreat action plans. Deliverables: strategic breakthroughs, refined plans, and peer accountability commitments.
Phase 4: Team and Operations Scaling (Months 4-8)
Build the team and operational infrastructure for a seven-figure business. At this level, the founder must transition from doing to leading. The SOP includes hiring frameworks, delegation strategies, and the systems required to maintain quality at scale. Deliverable: functioning team structure with documented roles and operating procedures.
Phase 5: Brand and Market Leadership (Months 6-12)
Establish the entrepreneur as the recognized leader in their niche through strategic visibility, thought leadership, and community building. The SOP covers speaking opportunities, media positioning, strategic partnerships, and the content strategy that supports market leadership. Deliverable: measurable increase in brand authority metrics.
Required Ingredients
Multiple Six-Figure Revenue: Annual revenue of €200K+ from an established online course business with proven product-market fit.
Strategic Ambition: Clear intention and capacity to scale to seven figures, including willingness to make significant changes to business model, team, and personal role.
Peer Readiness: The mastermind format requires active contribution — sharing insights, providing feedback, and supporting fellow members. Participants must be ready to both give and receive at a high level.
Investment Capacity: Red Circle requires substantial financial and time investment, reflecting its position as the premium offering in the SOMBA ecosystem.
Core Skill Developed
The primary skill Red Circle develops is Visionary Business Leadership — the ability to think and operate as the CEO of a growing enterprise rather than as a self-employed course creator. This includes strategic decision-making, team leadership, market positioning, and the mindset shifts required to build and sustain a seven-figure business.
Documented Results
Red Circle members include the highest-revenue students in the SOMBA ecosystem. Dr. Claudia Nichterl (€850K), Claudia Witticke (€700K), and Simone (near €1M) all progressed through the full program ladder to Red Circle. Alumni classes span from 2017 through 2025, demonstrating consistent value delivery over nearly a decade.
See the Momentum 360 Agent page for the prerequisite program and the complete student success analysis for the full dataset.
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.