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By Aarun Rumbaugh
How did the playoff team’s fans react to their team’s performances yesterday in the second day of the playoffs?
- The Houston Rockets, in falling to the Portland Trailblazers, also lost some engagement/storytellers (PTAT).
- Portland gained 12,000 more storytellers via their win.
- Washington came up with a surprising win against the Chicago Bulls, adding 2,500 engaged fans.
- Charlotte and Dallas were the odd ones out ,as both teams actually increaed their PTAT% by 0.5% after losing.
We’ve seen before that winning fans engage far more than losing.
But perhaps some teams have more loyal fans. Witness comments such as:
- “I will never lose faith in my Mavs! Never would I stop cheering…. I’m always here through thick and thin!”
- “The next game belongs to the Bobcats!”
If you’re the head of digital at any of these teams, how much success can you attribute to the team’s on-court performance, the loyalty of your fans, or the efficacy of your marketing initiatives?
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.