Why We Sometimes Have to Let People Go

Why We Sometimes Have to Let People Go

I hate firing people.

If you’ve worked with me, you know I’d much rather help someone level up, invest in training them, and give second and even third chances. I’ve personally spent hours doing someone’s work for them to show what “done right” looks like, and recorded step-by-step tutorials so they can learn.

But sometimes, it’s about reliability.

If someone can’t consistently do the basics, there’s no advanced strategy in the world that will save them.

Our rules are simple

When you join BlitzMetrics, we make our expectations crystal clear:

  • Daily EOD reports: A quick check-in so we know what’s done and what’s stuck.
Why We Sometimes Have to Let People Go 1
Submitting EOD report in Basecamp
  • Reply promptly to messages: We move fast. Silence slows everyone down.
Why We Sometimes Have to Let People Go 2
Dennis’ usual response time
  • Deliver what you promise: On time, to standard.

They’re standard operating procedure, posted everywhere for everyone to see before they ever join the team.

Why this matters

If one person disappears for a few days, misses check-ins, or ignores messages, it’s not just their work that suffers, it stalls other people’s work, too.

Our clients expect us to be reliable. If we can’t be, we’re out of business.

That’s why communication and accountability are non‑negotiable here.

But what about “excuses”?

Over the years, I’ve heard all types of excuses:

  • “I was too busy.”
  • “I didn’t see your message.”
  • “I’m underpaid for my skill level.”
  • “I have a higher IQ than my manager.”

But here’s the truth: your skill, intelligence, or potential doesn’t matter if you can’t follow through on the basics.

BlitzMetrics runs on teamwork, not lone‑wolf genius. If you can’t work within the system, you can’t work with the team.

The bottom line

We want people who do what they say they’ll do. Who communicate. Who own their results.

That’s how we build trust with each other, and with our clients.

If you’re willing to meet those standards, we’ll go above and beyond to help you succeed.

But if you repeatedly ignore them, even after reminders and chances to course‑correct, we’ll part ways, no hard feelings, just reality.

BlitzMetrics is for people who want to play to win.

If that’s you, welcome aboard. If it’s not, there’s probably a better fit for you somewhere else.

Dennis Yu
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.