Anthony Hilb is more than a guy with a lawn mower – he’s a living case study in how grit and smart marketing can turn a commodity service into a standout brand. He started with a beat‑up mower and a handful of clients; today Anthony’s Lawn Care is a Bloomington fixture known for reliability, quality, and genuine customer care.
Here’s what sets Anthony apart:
- Bootstrapped growth: He built his business from the ground up without outside capital.
- Customer-first culture: Every crew member is trained to treat homeowners’ properties like their own.
- Smart promotion: By telling his story, Anthony has turned a local service into a brand people ask for by name.
Want the full play‑by‑play? Read our deep‑dive feature on how he did it and steal some moves for your own business.
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.