The operational frameworks we built now have a new home at Local Service Spotlight.
The Canvas Library there is where we document exactly how we make the phone ring for local service businesses.
Each Canvas Document is a clear, step-by-step playbook that turns expert know-how into an executable process. We keep adding to it as we refine our methods.
Here’s a quick snapshot of the current Canvas Library:
- Redirect Hygiene Audit SOP – a procedure for auditing and cleaning up website redirects so your site doesn’t leak authority or frustrate users.
- Personal Brand Website – Engineering Spec – the technical blueprint for building a personal site that ranks, converts, and anchors your brand online.
- LLM – Local Landscaper Mastermind – how we run mastermind sessions for landscapers and turn insights into marketing wins.
- Get Your Google Knowledge Panel – Done‑For‑You (DFY) – our system for claiming and optimizing your knowledge panel so Google understands and surfaces your business.
- High‑Rise Influence – Standalone Plan (Academy, DFY & Connections) – the playbook for running our training and done‑for‑you services together with strategic connections.
- GBP Compliance & Map Hygiene (Landscaping/Tree Services) – steps for keeping your Google Business Profile compliant and your map listings clean in competitive service categories.
- ONE‑PASTE MASTER PROMPT — Personal Brand Website – a ready‑to‑use prompt that helps AI tools map out an entity‑home site and knowledge panel.
- SEO Audit by Local Service Spotlight – our process for auditing a local business website for on‑page, off‑page and technical SEO issues.
- Mow Money Marketing LLC Operating Agreement – a sample operating agreement for agencies formed under our training program.
- Sunsetting BlitzMetrics – Leveraging its Reach While Growing High‑Rise Influence – guidelines on how to transition old assets while growing the new brand.
- Local Service Spotlight – Marketing Strategy & Positioning – the strategic framework we use to position local service businesses in their market.
- Keyword‑Driven Title Optimization System (KDTOS) – Local Services & Google LSA Edition – the method for generating titles that attract clicks in Google Ads and Local Services Ads.
- Knowledge Panel Research Agent – Playbook & Scoring – how we use research agents to gather evidence for a knowledge panel and score an entity’s readiness.
- Thumbtack Organic Optimization Guide – our step‑by‑step for getting more jobs organically from Thumbtack.
For the full text of each Canvas Document, plus updates and new additions, head over to LocalServiceSpotlight.com and look for the Canvas Library. That’s where the full set of documents lives and will continue to grow.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.