Most people get MAA wrong. Not because they’re lazy, but because they start in the wrong place. What is MAA? MAA stands for Metrics, Analysis, Action. It’s a framework for critical thinking applied to marketing. The whole point is a loop of continuously improving and learning based on real data. You don’t need someone to remind you to do critical …
Root Cause Analysis (RCA) and Root Cause Fix (RCF)
Root Cause Analysis (RCA) is about diagnosing the actual cause of a problem rather than repeatedly patching the symptoms. A Root Cause Fix (RCF) is the corrective action that prevents the issue from recurring. Think of RCA as identifying why the fire keeps breaking out, and RCF as removing the pile of oily rags that keeps catching fire, not just …