THE SUCCESS TRACKER COURSE
Our goal is to equip you with a system to manage your team's marketing effort.
The Success Tracker, is a process for Account Managers, guiding effective marketing campaigns and goal-oriented collaboration with clients.
It includes an executive summary that outlines project goals and objectives and identifies task dependencies, facilitating progress tracking and adaptation to diverse industries.
It also helps determine lead value and content requirements as client audiences grow, allowing for the amplification of successful strategies within the Goals - Content - Targeting (GCT) framework.
This course will teach Account Managers the following:
- How to utilize the Success Tracker as an essential interface with clients, enabling the effective management of marketing campaigns and fostering client collaboration.
- How to create comprehensive executive summaries, outlining project goals, optimization through the MAA framework, and identifying content needs to support audience growth.
- Provide insights into the integration of the GCT framework, allowing Account Managers to amplify successful strategies and adapt them to different client industries.
Here are some snippets from the episode
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