Why am I seeing a “continuation” thread in Basecamp?

Gmail has a 100-comment limit per thread. So when we’re getting close to that number of comments, we start a continuation thread which references back to the original thread.

If you’re a client, this is a good thing, since it means we’ve gone through a lot of communication and iteration cycles to tune your campaigns.

Rather than wait to 100 comments in a thread, we’ll start a new one at around 80, since we don’t want to hit that limit, which would kill our ability to track and follow-up. Our team members use the Boomerang by Gmail app to track follow-ups, so sometimes you’ll see us start a continuation thread at only 50 comments, since there might be a few dozen internal follow-ups that you don’t see.

We allow any team member to start a continuation thread if they see the thread count start to get high– it’s not like fine sheets, where you want a really high thread count!

If you want a peek at how large-scale project management is done, you might be amused to know we have some threads that have 7 continuations on them, meaning that we have 700 iterations on that one thing. This is the case for our Team Roster, which we update every couple days, as well as some of our core courses– Dollar a Day, Social Amplification Engine, and so forth.

Dennis Yu

About the Author

Dennis Yu
Dennis Yu is on a mission to create a million jobs.

He is the host of the CoachYu show, a digital marketing certification program that partners together with industry professionals just like doctors, engineers, and teachers where people can get trained and have a job at the same time.

He has been building brands and teaching marketing for over 13 years.

Specializes in helping young adults to grow into the leaders of tomorrow, by confidently developing their marketing skills through training programs and seminars with enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.

He developed the Technology Partner for Digital Marketing Agencies and Personal Brands. A RevShare Partnership Program that enables growing companies to stay competitive.

None of this would be possible without the generous support of partners such as DigitalMarketer, Social Media Examiner, Fiverr, GoDaddy, Keap, OmniConvert, Onlinejobs.ph, Tom Ferry, Barry Habib, and others who believe in training up millions of digital marketing professionals.

Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.

Dennis is an internationally acclaimed speaker in Facebook Marketing who has spoken countless times in 17 countries, spanning five continents including keynote events at L2E, PubCon, Digital Agency Expo, Marketo Summit, and B2C Growth & Innovation Virtual Summit.

Besides being a data and ad connoisseur, Dennis enjoys eating spicy buffalo wings or might just spot him playing Ultimate Frisbee under the sun.

You can contact him at dennis@blitzmetrics.com or on one of his social accounts below.