Plumbing

In my experience of about three decades, I have seen people making the same basic mistakes when it comes to their GMB and SEO or whatever you want to call it: their websites aren't organized properly.

For example, the location and service page isn't linking to their GMB, the website doesn't load fast enough, and they don't have retargeting. These are all basic things that we coach several thousand agencies on.

As a local service business owner, you have spent countless hours working with various tools essential for your business.

When you shift your focus to working on your business rather than in your business, you need to learn to use several types of tools and software, such as CRM software, call tracking tools, and various ad platforms.

One of the biggest challenges you’ll encounter while learning to use new tools is that the data you need to make decisions is scattered across different business tools and their interfaces. It can be overwhelming.

Digital Plumbing is the critical process of connecting all your platforms, ensuring that the different tools you use work in sync to help you make decisions. This process ensures that crucial data from each tool is passed on to the other platforms.

For example, your web analytics should receive data from your call tracking software. Your ad platforms should receive data from your CRM to identify key business actions and allow you to optimize those actions. 

Here is a diagram to understand how we do Plumbing.