The Business Score (Local Service Spotlight): Rating a Company's Digital Presence

The Content Factory · Local Service Spotlight

The Business Score: How We Rate a Company’s Digital Presence (100 Points)

The Personal Brand Score measures the owner. The Business Score measures the company — and most local-service businesses are far easier to find than the person who built them.

100

point rubric, 3 components

companies scored

average business score

data sources: Ahrefs, Google, social

We run the Local Service Spotlight on every business we audit. The Business Score rolls a company’s search authority, organic demand, and real-world reputation into one number on the same 0–100 scale as the personal score, so the two can be compared directly.

The three components

1 · Search Authority — 35 points

How much Google trusts the company’s domain, anchored to Ahrefs Domain Rating and branded-search ownership. A roofer at DR 30 with a clean brand SERP scores here; a DR 1 site with a namesake problem does not.

2 · Organic Demand — 30 points

Monthly organic traffic and keyword footprint — the demand the business actually captures from search, measured on a log scale so a jump from 10 to 1,000 visits counts more than 50,000 to 60,000.

3 · Reputation & Reach — 35 points

For local businesses, Google review volume and rating carry this component (an electrician with 128 five-star reviews scores high even with a weak site). For B2B, agency, and media brands with no storefront, audience reach stands in for reviews. Either way, it measures the trust the market has already placed in the business.

⚖️ Why it adapts. A garage-door company lives or dies by Google reviews; an M&A advisory lives by referral and reach. Scoring both on reviews alone would be unfair, so Reputation & Reach uses reviews where a business has a storefront and audience where it doesn’t — documented, not hidden.

The business leaderboard

Every company we have scored, ranked by Business Score. Executives who don’t own the company they’re identified with are marked and excluded from the brand-vs-business correlation.

#	Company	Search Authority	Organic Demand	Reputation & Reach	Score
1	NP Digital Neil Patel	35/35	30/30	35/35	100
2	Customers.ai Larry Kim	35/35	28/30	35/35	98
3	Amsive (VP) Lily Ray (exec)	35/35	28/30	35/35	98
4	Whitespark Darren Shaw	35/35	27/30	33/35	95
5	FatRank James Dooley	32/35	27/30	35/35	94
6	Marie Haynes Consulting Marie Haynes	35/35	23/30	33/35	92
7	Bruce Clay Inc. Bruce Clay	35/35	26/30	31/35	92
8	Sterling Sky Joy Hawkins	35/35	25/30	32/35	92
9	Vendasta (executive) George Leith (exec)	35/35	24/30	32/35	91
10	A1 Garage Door Service Tommy Mello	32/35	25/30	33/35	90
11	EOS Worldwide (implementer) Lyn Askin (exec)	35/35	27/30	27/35	89
12	Kalicube Jason Barnard	32/35	22/30	33/35	88
13	KickCharge Creative (branding) Dan Antonelli	34/35	27/30	26/35	86
14	SearchLab Digital Greg Gifford (exec)	30/35	23/30	33/35	86
15	Marketing Speak / Netconcepts Stephan Spencer	30/35	21/30	32/35	84
16	BlitzMetrics Dennis Yu	30/35	17/30	35/35	83
17	Roger Wakefield / Trades Academy Roger Wakefield	22/35	23/30	35/35	80
18	Escape Fitness Matthew Januszek	22/35	20/30	35/35	78
19	Home Alliance Sardor Umrdinov	23/35	23/30	32/35	77
20	Didit Kevin Lee	23/35	21/30	29/35	73
21	MageCloud Paul Ryazanov	23/35	20/30	28/35	71
22	Threshold Agency Billy Wilkinson	28/35	13/30	28/35	70
23	Infinity Exteriors (mktg mgr) Ethan Van De Hey (exec)	14/35	24/30	33/35	70
24	SEO National Damon Burton	20/35	21/30	29/35	70
25	Naples Soap (OTCQB: NASO) Deanna Wallin	20/35	25/30	23/35	68
26	Punchey Nathaniel Stevens	28/35	12/30	28/35	67
27	Anthony's Lawn Care & Landscaping Anthony Hilb	16/35	19/30	31/35	66
28	Threshold Agency John Wilkinson	28/35	13/30	23/35	65
29	Davis Painting Colby Joseph Davis	14/35	17/30	32/35	63
30	Eidolon Capital / Science of Success Matt Bodnar	16/35	9/30	35/35	59
31	Born & Bred Bethany Cranfield	14/35	17/30	28/35	59
32	Born & Bred / GVG Agency Garrett McClure	14/35	17/30	27/35	58
33	Quantum Agency Lane Houk	14/35	16/30	26/35	56
34	Dylan Haugen (brand) Dylan Haugen	8/35	13/30	32/35	54
35	Great Assistant Tim Francis	11/35	13/30	29/35	53
36	The Low Darts Colman Connolly	2/35	14/30	35/35	51
37	Bounce Kit Jordan Kilganon	2/35	12/30	35/35	49
38	Check A Pro Jim Klauck	14/35	6/30	29/35	49
39	Clickable Impact Caroline Castille	20/35	0/30	29/35	49
40	Durafoam Roofing Ben Forstie	15/35	14/30	19/35	48
41	Shintani health brand Terry Shintani	2/35	11/30	35/35	48
42	FlightPath Golf Mike Sierra	6/35	16/30	24/35	46
43	Pest Control SEO Danny Leibrandt	4/35	12/30	29/35	45
44	Julian David (athlete) Julian David	0/35	10/30	33/35	44
45	Social Revelation Ryan White	8/35	0/30	35/35	43
46	Carson Teagarden (brand) Carson Teagarden	0/35	10/30	31/35	42
47	Cam Hazzard (brand) Cam Hazzard	2/35	8/30	30/35	40
48	Prime Acquisitions Group Billy Batt	2/35	11/30	28/35	40
49	Narang ventures Mario Narang	2/35	11/30	26/35	40
50	NAZ Electric Dominic Chance	0/35	11/30	27/35	39
51	Wollman coaching Dave Wollman	2/35	11/30	26/35	39
52	Sparky Ian Rich	10/35	0/30	27/35	38
53	Blue Ridge Legacy / Smile Revenue Kyle Robins	2/35	12/30	23/35	38
54	Iltchev (marketing) Alex Iltchev	1/35	10/30	27/35	38
55	Conifr Media Michael Ter Mors	11/35	0/30	25/35	36
56	OMNI Retail Enterprises Raj Gupta	2/35	12/30	21/35	35
57	CoatingLaunch / HVAC Quote Marko Sipila	2/35	6/30	25/35	34
58	Reified / research Alex Wissner-Gross (exec)	0/35	0/30	34/35	34
59	DealCon / Deal Boardroom Tom Shipley	4/35	0/30	30/35	34
60	Operations Media Arriana Acuna	0/35	5/30	29/35	34
61	TOP REP Chuck Thokey	2/35	0/30	29/35	31
62	Freedom Brands Deacon Bradley	2/35	4/30	26/35	31
63	Levrg AI Josh Collier	6/35	0/30	24/35	31
64	Gutterwise Marketing George Paladichuk	0/35	6/30	24/35	31
65	Envision Response Sean Fay	2/35	2/30	25/35	29
66	Liquidity Studio / Inorganic Ayelet Shipley	0/35	0/30	27/35	27
67	Humm Accounting Hunter Terpenny	0/35	0/30	23/35	24

Note the pattern: companies routinely outscore their owners. That gap — strong business, invisible founder — is exactly what the Content Factory closes, and it’s the subject of our brand-vs-business study.

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The Business Score (Local Service Spotlight): Rating a Company’s Digital Presence

The three components

1 · Search Authority — 35 points

2 · Organic Demand — 30 points

3 · Reputation & Reach — 35 points

The business leaderboard

Get your Business Score and your Personal Brand Score

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