We’ve heard that video is so key in mobile and social– especially when it comes to boosting posts on Facebook. And you know that short videos (under a minute long) create the light touches that are necessary for the multiple sequences you need to have a funnel.
But guess what! Do you have a video editor? Do you have someone to chop up your live videos into these bite-size pieces, to caption them, to clean the sound up, and to post them across your various channels? I’ll bet you don’t have a full-time video editor nor can you afford one.
That’s where services like Fiverr or Fancy Hands are so key because, even if you’re skillful in iMovie or using simple tools like Animoto, the odds are you don’t want to be doing it yourself. I believe the answer is that you need young adults to do this work for you, not an agency and definitely not yourself.
Your time is too valuable. The work is not hard. It’s repetitive and tedious– perhaps even simple. You don’t need a professional videographer who charges $50-$100 an hour. A young adult who is properly trained can do it for $10-$20 an hour.
And that is where you have a secret weapon on your team working just for you at 10 hours a week, or even full-time, to help you kill it on Facebook because this person is your all-round marketing specialist to edit posts, boost them, and tune your Facebook ads for better performance.
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.