We’re hanging out with Trey at Domino’s Pizza, and I wanted you to get a better look inside the mind of a kid who’s not just consuming content—he’s ready to create it.
Trey is 14, plays basketball for the Las Vegas Hurricanes, loves e-bikes, loves going fast, and has the entrepreneur itch. He sells on marketplaces, he draws energy from friends and family, and he’s already thinking about how to turn what he loves into something useful for other people.
Why a Review Channel
What do you do with that kind of momentum? You give it a channel.
Trey doesn’t want a random “cool clip” channel. He wants a review channel so kids and adults can see what they’re really buying before they spend serious money. E-bikes can be a huge range: different power levels, different top speeds, and different setups depending on how high the voltage and wattage go. Trey talks about high-performance bikes like Surrons and Talarias—the fast end of the e-bike spectrum.
And then there’s Stark Varg—the electric bike that caught his eye because it’s big, powerful, and built like a motocross bike. It’s not cheap either, which is exactly why reviews matter.
How a 14-Year-Old Makes a Review Channel Work
He builds relationships.
Step one: reach out to manufacturers and ask them to do short conversations over Zoom. In fifteen minutes you can get what matters: what makes their bike different, who it’s for, and why someone should (or shouldn’t) buy it.
Step two: treat conferences and expo halls like your content playground. Vegas is conference central. You can meet founders, product reps, and other creators all in one place. Walk booth to booth with your phone, ask real questions, and turn the answers into YouTube and blog content.
Step three: keep it evergreen. Document the process, not just the trends. People will always search “best e-bike for me,” and the creator who consistently reviews bikes can own that space.
What Stood Out from Trey’s Story
The “hook” was dirt bikes with his uncle and a friend, and then e-bikes became the natural evolution. He’s not trying to pretend he can build a bike from scratch. He’s honest about what he knows—how to work on them, ride them, and evaluate them. He’s thinking like a buyer’s guide creator. That’s credibility.
How You Can Apply This Yourself
Pick one niche you genuinely enjoy and define your “buyer’s guide” angle. Document the process, not the polish. Talk while you ride, test, or tinker. If you’re starting from zero, this is the exact blueprint: pick a niche, publish consistently, and build relationships.
Build relationships with brands and stores. Every short interview is content, and every interview builds trust.
A Note on Safety and Regulations
Once you get into the higher-powered end of the e-bike world, regulations change depending on where you live. Trey’s point is simple—be smart, be safe, and learn before you buy.
Follow Trey’s Journey
If you want to follow along with Trey and see the reviews as they go live, find him on Instagram at @TreyTreyDiggity.
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.