Did you know you can target people who’ve watched specific YouTube videos?
Not just retargeting your videos, but anyone’s videos or even their entire channel.
My favorite Dollar a-Day technique is YouTube retargeting, since the audience is exactly what you want– relevant and high intent.
The ROI Is 2,000% or More for This Type of YouTube Retargeting
Just know that if you choose specific videos, the volume might be low– hence, dollar a day.
Think less about targeting “competitors”– instead, find the videos that your prospects are watching, so you can hit them with your most informative videos.
If the ROI Is So Good, Why Are So Few People Doing This?
You need to make videos to run YouTube ads and you need to be aware that Dollar a Day on YouTube is even possible.
Dollar a Day works on every single channel.
Below, I’ve shared how to target viewers of Caleb Guilliams (CEO of BetterWealth), who is a LIGHTHOUSE among insurance and financial advisors.
If I sold life insurance or related products, I’d target his highly loyal audience.
Who is the LIGHTHOUSE you would want to target for your business?
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.