Level 6 is the level we want everyone in the system to strive for when they first come in. It’s when you have the basic skills necessary to open your own business, start an agency, and service people in your hometown or a particular vertical you care about.
The specialist, business partner triad
Level 6 is about the specialist, business partner triad. You’re able to coordinate all three parts and understand how that ecosystem works.
At Level 5, you’re a manager who can close a client. At Level 4, you know how to operate as a team lead. Level 6 brings these together so you can be a vertical figurehead.
Owning a category
Being a figurehead means you can own a category. That niche might be cosmetic surgeons, where you become the digital marketing expert among them. Or maybe it’s NBA teams and that’s your passion. We call that a LIGHTHOUSE. If you do it for the Golden State Warriors, you might then do it for the Cavs, the Miami Heat, and the Clippers.
Managing at scale
At Level 6, you can manage force. You can manage other team leads, staff up on projects, onboard new clients and teams without running out of resources. You know how to rebalance, where to allocate people, and whether clients are happy or not. You basically have a business inside our business.
From hourly wage to revenue share
Your pay at Level 6 doesn’t really matter in the traditional sense. You go from $10 an hour at Level 1, to $15, to $20, and so on. But you’ll be making so much money as a business owner running a mini business inside our business that you’ll take a revenue share, a percentage of the profit. The hourly wage becomes more like a training wheel until you can be a true profit-sharing business owner.
The economics of the 9 levels
Level 5 is the fulcrum because there are four levels below and four levels after. BlitzMetrics actually loses money on everyone at Levels 1 through 4. Level 5 is breakeven, and everything after 5 is where the company makes money. That’s why we want people to at least make it to Level 6.
Going off on your own
If you want to leave and start your own business after hitting Level 6, absolutely. By that point, you’ve paid it back by teaching people through Levels 1 through 4. But make sure you’re properly equipped. A lot of people read their favorite author or speaker and think they can just start a business tomorrow because they saw someone else make money.
Think about how this applies to you, your journey of entrepreneurship, and how your long-term goals tie with your short-term progression of the skills you’re building along the way.
This article connects to BlitzMetrics processes including one-minute video, SEO Tree. Each of these concepts has a definitive article that explains the full framework.
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.