Level 2: Communicate, iterate, delegate | The 9 Levels of Business Mastery at BlitzMetrics

At Level 1, you learned personal organization with Do, Delegate, Delete. That’s about getting your own stuff done. Level 2 is where you learn to work inside a team using a new triangle: Communicate, Iterate, Delegate (CID).

From training wage to contributor

Level 1 is a training wage at $10 an hour. While that might not seem like much, the company is actually losing money on you because they’re training, developing, and coaching you. Think of it as getting a hands-on education with the best mentors working on real projects with you, and you’re getting paid at the same time.

The CID triangle

At Level 2, you need to spin the communication wheel as fast as possible. If you can do that, you’ll never say you’re too busy. You can always reply saying you’ll get to it tomorrow, or pass it off to someone else. You don’t want to play hot potato where something is just sitting with you and someone has to chase you.

You communicate especially when you’re busy so things don’t back up and problems don’t compound. When you post an iteration and communicate often, people can see what’s right or wrong and give you coaching before it gets to the deadline.

The last thing you want is to turn something in three minutes before the deadline with no one else having had a chance to review it.

Building on your base skill

Do, Delegate, Delete is personal efficiency. CID allows you to work with other people. At Level 2 and $15 an hour, you’ve got some kind of base skill. Maybe you can do brand analysis, edit videos, or set up campaigns. Now you’re adding another skill on top of that. When you have two skills, you become twice as powerful.

The hardest graduation

Level 1 is actually the hardest level to graduate from because you’re taking people who usually have never had business experience. Maybe they’ve worked a retail job, but they’ve never worked in a team environment where certain things are due.

Demonstrating clear value

At Level 2, you are clearly contributing. It’s obvious to the client that you are creating value. Your team lead can see you’re doing a really good job. You’re performing your specialty multiple times, at least three times, reliably.

You chose goals, content, or targeting as your specialization, meaning analytics, content marketing, or advertising. You’ve gotten a little deeper into that specialty. Most people at Level 2 are demonstrating they’re good at ads, able to run campaigns, load up creatives, do basic troubleshooting, and drive revenue, downloads, cost per sale, or ROAS.

What’s next

Level 2 is just short of Level 3. Level 3 is when you’re able to actually own the campaigns.

This article connects to BlitzMetrics processes including one-minute video, 9 Triangles framework, SEO Tree. Each of these concepts has a definitive article that explains the full framework.