TikTok is all the rage, growing 300% year over year, while the other social networks are relatively flat overall. The key with TikTok is that you've got to capture interesting moments.

When you come across something that's interesting in your day-to-day life, that is a perfect opportunity to capture a 15-second story that could actually go up to a minute. TikTok's limit is 60 seconds, but technically, you can post organically for 90 seconds.

For ads, you can go between 4 and 60 seconds, but I like to keep them for about 15 seconds. When you have something interesting, tell a story and capture people's attention.