Jumper Media markets itself as a Google partner and promises top‑3 placement on Google Maps within 90 days. Its ad emphasizes “20–30 second GPS drive-bys by real humans” and critiques traditional SEO and PPC while touting its proprietary technique. Such marketing claims are bold, so evaluate them against real‑world results and case studies.
Before going further, it’s worth noting that I’ve spoken with Colton, the founder of Jumper Media, on several occasions. Every interaction has been positive.
Colton personally walked me through real examples across personal injury, HVAC, plumbing, and dental markets. In each case, he explained where his system works well and where it doesn’t, and how he supports agencies that resell their services as well as brands directly. Those conversations have given me a clear understanding of his methods, and my critique here is aimed at the marketing promises, not at Colton or the integrity of his company.
When a vendor claims they’ll rank you in the top three with a secret process, it pays to dig deeper. In my discussions with Colton, he has been transparent about the mechanics behind Jumper Media and has acknowledged that there are limits to any one tactic. Rather than rely on a single gimmick, local businesses should invest in fundamentals that Google rewards.
What actually works for local SEO:
- Encourage authentic reviews from real customers. Don’t bribe people with gift cards or discounts; just ask satisfied clients to share their experience.
- Keep your Google Business Profile up to date. Fill out every field, choose the correct categories, upload fresh photos, and answer questions promptly.
- Publish helpful local content on your website and social channels that showcases your expertise and ties back to your community.
- Run targeted local ads, including Local Services Ads and Google Ads, to increase visibility where your ideal customers are searching.
- Build consistent citations and backlinks across reputable directories to reinforce your business information.
- Ensure your website is fast, mobile-friendly, and provides a great user experience. All the traffic in the world won’t convert if your site is slow or confusing.
Final thoughts:
There’s no magic secret to dominating local search. Real success comes from doing a combination of things well: creating quality content, earning genuine reviews, optimizing your business profiles, running paid ads wisely, maintaining consistent citations, and operating a strong website. That’s the essence of our Content Factory process. Even Colton would agree that any vendor’s special sauce should complement, not replace, these fundamentals.
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.