During #ICON14, Jon Acuff, A New York Best Selling author’s secret of Social Media has been revealed. Why during this specific event you may ask? Because he believes in Infusionsoft just like we do!
What was the secret you might ask?
“It’s about the People!”
When using Facebook, the people are the most important part! Such a simple phrase yet it makes all the difference. If someone were to ask me how to capture this every time when they are getting ready to post of Facebook, I’d walk them through this checklist:
- Is your audience ready for this? Your content probably rocks but will it catch their attention enough to want to know more? Are they going to be able to relate to your content?
- Does your content fall under one of the goals you have for your company?
- Is it visually appealing to your targeted audience? (We suggest having a picture or video) This allows to the reader to have an automatic connection with the post, before they even stop to actually read what you have said.
So next time you have some killer content consider the things listed above. By doing those simple checklist items, you are making sure you are creating the best user experience for your customer!
Thanks Jon Acuff for sharing the Secret of Social Media with us!
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.