Inside the Weekly MAA Report: Live Data In, Client-Ready Report Out

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An agent pulled a real client’s live authority data, ran our findability audit, and wrote a client-ready weekly report — automatically, with every number sourced from a tool, none invented. Here’s exactly how, and how it plugs into our Analytics, Search Console, and Google Ads agents.

DR 25
the pilot client’s authority, pulled live
$24,261
monthly organic traffic value surfaced
4 / 11
findability signals present — the gaps we caught
A footprint wheel from the hub system

What the agent pulls

The Weekly MAA Report (Managed Agent Audit) is one engine that merges several data sources into a single story for the client:

SourceWhat it givesWhose agent
Ahrefs Site ExplorerDomain Rating, ranking keywords, top-3 count, organic traffic value, paid footprintthis agent
Findability audit (public)11 signals: HTTPS, title, meta, indexable, OG, schema, sameAs, the hubthis agent
Brand Radarmentions + share of voice in AI answersthis agent (configurable)
Google Analyticstraffic + engagement trendsDaniel’s GA reporting agent
Search Consolequeries, positions, CTR, coverageDaniel’s GSC reporting agent
Google Adsspend efficiency + the weekly budget MAA auditDaniel’s Ads agent

The worked example: Western Trading Post

Live pull, June 28: the site already ranks for 547 keywords, 210 in the top 3, drawing ~2,066 organic visits/month worth about $24,261 — real authority. But the findability audit flagged the leaks: no Organization schema, no sameAs, no share image, and no hub page. So the report writes itself: strong foundation, three automated fixes queued, and the paid footprint routed to the Ads agent. The first report sets the baseline; next week shows the movement.

How it’s generated (and kept honest)

Pull → analyze → write. A small script (report_gen.py) renders only the numbers that were passed in, so the report literally cannot invent a metric — if a source isn’t connected, it says so rather than guessing. A mid-size model (Sonnet) does the analysis and the prose; the data pulls and rendering are deterministic. Cost is pennies of connector units plus a few cents of tokens per client per week.

How it coordinates with the other agents

This is the part worth aligning on: the Weekly MAA Report is the merge point. Our agent owns SEO authority, findability, AI-presence, and the publishing/fixes; Daniel’s agents own Google Analytics, Search Console, and Google Ads. Rather than three disconnected reports, we want one weekly report per client that stitches all of it together — shared client/account identifiers, one schedule, one branded output. The hooks are already in the report (the GA/GSC/Ads rows are stubbed and waiting).

THE METHOD, IN THE OPEN
See what the audit checks — and the teaching it ladders up to
The Fleet Audit →Your Website Is Your Hub →
Dennis Yu
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands. Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring. Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.